Hamilton – WeMuv  is the new virtual world travel adventure game and social network that keeps you on the Muv! Developed for kids ages 6 and older, WeMuv promotes a balanced, healthy lifestyle while having fun with the technology and gadgets that keep kids excited.
The online multiplayer game promotes physical activity via the use of a specially encrypted pedometer. Kids play the adventure game online but in order to advance to new levels and have their WeMuv character stay healthy, they must leave the computer and engage in physical activity while wearing their pedometer. By getting Muv-ing kids earn steps on their pedometer but they never know how many steps they’ve earned until they upload their pedometer at the WeMuv site. The step “currency” they’ve earned can then be spent to unlock new adventures, advance to new levels and buy nutrition to keep their WeMuv character healthy.
“WeMuv creates what most parents want, balance in their children’s lives and healthier lifestyle habits” says WeMuv Co-Founder and CEO Lisa Savelli who is a family therapist, anti-bullying expert and celebrated children’s book author. On the WeMuv online platform kids travel throughout the real world online and learn about other countries and cultures, making new friends and sharing positive interaction all with the safety and security of parental controls and limits.
Recently, WeMuv launched one of the largest schools based Physical Activity Challenges ever run in Canada in over 100 schools with more than 20,000 students participating. With direct exposure to WeMuv, children were given an opportunity to try it out and receive incentives to continue playing through the purchase of an online subscription at the completion of the school based launch. WeMuv has successfully initiated a strong membership base and online community of over 6,000 active members just two weeks after launch. “The positive feedback we’ve had from teachers, parents, doctors and most of all children has been tremendous. They simply love WeMuv” adds Jason Savelli, Co-Founder and VP Strategy and Development.
With childhood obesity rates at staggering levels in North America and many other developed countries, WeMuv couldn’t have come at a better time as busy and often stressed parents try to find novel ways to get their children Muv’in toward better health and balance between active play and sedentary activity.