Shaw Premium Audience Network Expands Partnership with CBS Interactive in Canada

Shaw Media ^[1] has announced an expanded partnership for Canadian digital sales with CBS Interactive. New premium digital websites joining the Shaw Premium Audience Network ^[2] (S.P.A.N.) portfolio include the following properties:

• CBSNews.com ^[3]
• CBSSports.com ^[4]
• CNET ^[5]
• CHOW.com ^[6]
• GameSpot.com ^[7]
• MaxPreps.com ^[8]
• Metacritic.com ^[9]
• TechRepublic.com ^[10]
• ZDNet.com ^[11]
• UrbanBaby ^[12] (not to be confused with urbanbaby.ca ^[13])

These sites join CBS Interactive properties CBS.com ^[14] and TV.com ^[15], which have been part of S.P.A.N. since 2011.

“S.P.A.N. is a powerful tool for cross-platform message delivery, providing advertisers with the most desired audiences across a network of premium digital properties,” said Paul Burns, Vice President, Digital Media, Shaw Media. “With the addition of more high-traffic CBS Interactive sites, we have been able to further build on Shaw Media’s position as a digital leader by making premium video ad units available to our clients.”

Since its launch in May 2011, S.P.A.N. has more than quadrupled Shaw Media’s online reach and now offers advertisers access to more than ten million total unique visitors per month. Under the expanded partnership with CBS Interactive, Shaw Media is now able to offer more robust solutions to advertisers looking to reach highly captive male audiences in the digital space.

“We’ve developed a strong relationship with Shaw Media over the past year, and having them represent a wider range of premium CBS Interactive brands in Canada is a natural evolution of our partnership in the territory,” said Zack Rogers, SVP of Revenue Operations at CBS Interactive.

S.P.A.N is built on the unparalleled strength of Shaw Media’s owned and operated broadcast digital properties, as well as a diverse and growing portfolio of premium, content-rich-brand-name sites from partners like CBS, A+E Television, and NBC. The network boasts a high level of visitor engagement, with the average time spent reaching 30 minutes per visitor across its 90 sites.

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…and still no Investigation Discovery channel or Endgame Season 2, or channel packages that don’t require you to get 6 channels you don’t watch so you can get the one you do.