13th August 2009

Need For Speed Nitro News Updates

EA GamesMontrealEA Montreal has announced that it is collaborating with lifestyle brands tokidoki, Upper Playground and i am 8-bit to create exclusive in-game car designs and artwork for Need for Speed™ NITRO on the Wii™. Each brand has created custom skins for a wide variety of vehicles including the Lamborghini Gallardo, Dodge Challenger, Dodge NFS NitroCharger R/T, Volkswagen Type 2 and Subaru Impreza WRX. They have also provided over 140 stylistic brushes that players can use to paint and personalize their ride. The cars in Need for Speed NITRO have style, personality and edge unlike any racing game.

The tokidoki brand is one of today’s most popular lines of apparel, accessories, toys, skateboard decks and other merchandise. The brand is characterized by a colorful, high-energy artistic style, while the word tokidoki means “sometimes” in Japanese. The name represents the company’s world view around identity and destiny. tokidoki was founded by Simone Legno and his partners and started as a personal web site before it evolved into an internationally celebrated brand.

Upper Playground is a cutting-edge, San Francisco based brand that brings graffiti culture to all types of street wear such as t-shirts, hats and hoodies as well as housewares and wall art. The Upper Playground punk rock art style has defined it as one of today’s hottest brands among musical tastemakers and Hollywood trendsetters. Read the rest of this entry »

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29th July 2009

Ludia to Develop The Bachelor & The Bachelorette Videogames for WB Interactive

LudiaMontrealWarner Bros. Interactive Entertainment and Ludia Inc. today announced a deal to create and distribute videogames based on the hit reality TV dating shows The Bachelor and The Bachelorette, from Warner Horizon Television and created by Mike Fleiss. The worldwide licensing and distribution arrangement will launch the videogames across multiple platforms following the conclusion of The Bachelor’s 14th season in 2010 on the ABC Television Network.

“The Bachelor and The Bachelorette are extremely popular on television and we are looking forward to bringing the properties into the videogame space,” said John Quinn, Executive Vice President, Worldwide Operations, Warner Bros. Interactive Entertainment. “These games are meant to engage fans of the show and the wider public beyond television, enriching the overall entertainment experience around the brand.”

“The Bachelor and The Bachelorette are first-rate licenses in reality TV’s dating genre, which is a hugely popular category with television viewers,” said Alex Thabet, Ludia’s founder and CEO. “We see great potential for the segment within the context of video games, and look forward to our collaboration with Warner Bros. Interactive Entertainment to deliver a true-to-show game experience on a wide variety of platforms.”
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28th July 2009

Ubisoft and Universal Pictures Partner for Scott Pilgrim vs The World Game

UbisoftMontrealUbisoft® has announced the development of a video game based on Universal Pictures’ upcoming action-comedy, Scott Pilgrim vs. the World. Co-written and directed by genre-smashing filmmaker Edgar Wright (Hot Fuzz, Shaun of the Dead), the film stars some of Hollywood’s leading young talent, including Michael Cera (Juno, Scott Pilgrim vs The WorldSuperbad), Kieran Culkin (Igby Goes Down), Mary Elizabeth Winstead (Live Free or Die Hard), Chris Evans (Fantastic Four series), Brandon Routh (Superman Returns), Mae Whitman (Nights in Rodanthe), and Jason Schwartzman (upcoming Funny People). The game is being developed by Ubisoft Montreal through a licensing agreement with Universal Partnerships & Licensing and is expected to launch worldwide with the film’s 2010 release.

The live-action Scott Pilgrim vs. the World film is based on a series of award-winning graphic novels by Bryan Lee O’Malley. The series has earned numerous awards including: Entertainment Weekly’s Independent Comic of the Year, Wizard’s Indie Book of the Year and the Harvey Award for Humor in Comics. Published by Oni Press, the sixth and final volume in the series is set to debut in 2010—also timed to the film release. In the film, Scott Pilgrim (Cera) has just met the girl of his dreams (Winstead), but the only catch to winning her is that her seven evil exes are coming to kill him.
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24th July 2009

Avatar Actors To Voice Characters In Avatar The Game

UbisoftMontrealUbisoft has announced that Hollywood actress Sigourney Weaver will voice the role of Dr. Grace Augustine for Ubisoft’s video game, James Cameron’s Avatar: The Game. Weaver’s character will be featured in the versions of the game released on Xbox 360® video game and entertainment system from Microsoft, the PLAYSTATION®3 computer entertainment system, Wii™ system from Nintendo and PC. Other actors from the film that will appear in the game include Michelle Rodriguez, Giovanni Ribisi and Stephen Lang.

Yannis Mallat

Yannis Mallat, Sigourney Weaver & Stephen Lang

James Cameron’s Avatar: The Game is the official video game based on the highly anticipated film James Cameron’s Avatar. The video game will take you deep into the heart of Pandora, an alien planet that is beyond imagination. Gamers will encounter the Na’vi, Pandora’s indigenous people and discover other life forms the likes of which have never been seen in the world of video games before. When conflict erupts between the RDA Corporation, a space-faring consortium in search of valuable resources, and the Na’vi, gamers will find themselves thrust into a fight for the heart of a planet and the fate of a civilization.
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24th July 2009

Avatar Day Announced

AvatarAugust 21st will be the day when everyone will get to have a first look at James Cameron’s Avatar. Twentieth Century Fox and Cameron debut the film’s trailer everywhere – while select cinemas and IMAX® theaters will screen extended footage prepared by the renowned filmmaker for this global “Avatar Day” event. The movie’s official site went live this morning, allowing viewers to sign up for Avatar updates.

Avatar The Game Screenshot

Avatar The Game Screenshot

In addition on the 21st, Ubisoft® will unveil the trailer for their videogame James Cameron’s Avatar: The Game. Ubisoft is at this weekend’s Comic Con in San Diego – make sure you stop by and say “hi” to Avatar Community Manager Gabe if you’re there. A Flickr account was opened yesterday, and fans are encouraged to upload their photos from Comic Con and the upcoming Penny Arcade Expo.  Avatar the Game will be available for the 360, PS3, PSP, DS, and Wii with a release date of November 24 2009. Pre-orders are being taken at most game stores.

The worldwide trailer launch will be presented in all formats, including IMAX® 3-D, IMAX® 2-D, digital 3-D, digital 2-D, and 35mm 2-D. The trailer will also be available online. In addition to these events, Mattel will reveal the action figures for the film’s Avatar and alien Na’vi characters.
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23rd July 2009

Ubisoft To Unveil Assassin’s Creed Short Films During Comic Con Panel

UbisoftMontreal Ubisoft will lead a detailed panel featuring Assassin’s Creed II today from 1:45–2:45 p.m. in Room 6A at Comic-Con in San Diego. The panel entitled “Assassin’s Creed II: Video Games and Hollywood Converge” will touch on the evolution of entertainment creation and distribution while highlighting the bridge between video games and film. Panel hosts will be Yannis Mallat, chief executive officer at Ubisoft Assassin's Creed 2 Short FilmMontreal and Pierre Raymond, founder and chief executive officer of Hybride Technologies, the visual effects studio behind 300 and Sin City, along with special guest Corey May, Assassin’s Creed II video game scriptwriter.

Recently, during the E3 Expo in Los Angeles, Ubisoft announced production at Hybride Technologies on a series of short films based on the upcoming Assassin’s Creed II video game. The Comic-Con panel will include a discussion of the production of these short films, a viewing of a teaser video showing new shots from the filming and development of the short film series, as well as the first public demonstration of the Assassin’s Creed II video game.

“Ubisoft has detailed our vision for convergence over the past two years. Now, at Comic-con, we are exclusively revealing one of the first building blocks to this strategy: Assassin’s Creed II: Lineage,” said Yannis Mallat. “We’ll be discussing the links between the game and the short film series with some of the key players of the project. We are thrilled to be able to share the results of our efforts with the Comic-com audience.”
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23rd July 2009

EA Montreal Signs Renowned Comic Artists Chris Bachalo and Jock to Army Of Two The 40th Day

EA GamesMontrealEA Montreal has announced that renowned comic artists, Chris Bachalo and Jock have lent their artistic talents to Army of Two™: The 40th Day. The sequel to the 2008 multi-platinum co-op shooter, Army of Two: The 40th Day sees the return of the ultimate two-man private military team, Salem and Rios. As the action heroes fight for survival in a city under siege, the soldiers must make moral choices cooperatively that affect the pair as a team. Each moral decision sets players on a course that affects the gameplay and direction of the storyline. Bachalo and Jock have been enlisted to illustrate the long term impacts of these ‘morality Army of Two 40th Daymoments’.

On July 24 and 25 from 2pm – 4pm PST during San Diego Comic-con, Chris Bachalo will be signing original Army of Two: The 40th Day artwork at EA’s booth (# 5213).

“Chris and Jock are amazingly talented artists. We’re excited that they have been able to contribute these evocative illustrations to depict the long-term consequences of the players’ key moral decisions,” says Reid Schneider, Executive Producer, EA Montreal.

“These new morality choices are an innovative new feature that we believe will give a new layer to the cooperative experience in the game. Chris and Jock’s work give players’ decisions real weight and resonance,” added Alex Hutchinson, Creative Director EA Montreal.
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23rd June 2009

Projected No.1 Draft Pick Blake Griffin Named Cover Athlete of EA SPORTS NCAA Basketball 10

EA SportsBurnaby Electronic Arts Inc. and EA Canada announced today that Blake Griffin, former Oklahoma Sooner and the projected top pick in the 2009 NBA Draft, will be the new face of EA SPORTSNCAA Basketball 10™ NCAA Basketball 10. Griffin has an explosive presence, exciting college stadiums with massive dunks, huge blocks, and aggressive rebounds, and was a natural choice to represent the college game as cover athlete for NCAA Basketball 10. Griffin is the consensus national Player of the Year, winning the Big 12, Associated Press, Naismith, Sporting News, and John Wooden Player of the Year awards, and led his team to an Elite Eight appearance in the 2009 March Madness Tournament, where they lost to eventual champions, UNC. The 2009 NBA Draft is presented by EA SPORTS.

“Seeing myself on the cover of NCAA Basketball 10 is such a great tribute to my time at Oklahoma,” said Griffin. “I loved playing in front of passionate fans and competing against some of the best schools in the country. Now I am looking forward to competing at the next level against the best players in the world.”
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12th June 2009

Bioware To Take Dragon Age Origins On A Summer Tour

BioWareEdmonton – Leading video game developer BioWare™, a division of Electronic Arts Inc., will bring Dragon Age™: Origins to the San Diego Comic-Con, GamesCom, Gen Con, Fan Expo Canada and Penny Arcade Expo (PAX) over the course of summer 2009. This summer consumer show tour gives fans the chance to experience the game’s dark and gritty world of violence, lust and betrayal first-hand, before it hits stores this fall on the Xbox 360® videogame and Dragon Age Originsentertainment system, PLAYSTATION®3 computer entertainment system and PC. Dragon Age: Origins promises gamers an epic adventure as a Grey Warden where they set on a course to defeat the Archdemon in a dark, stunning world. Dragon Age: Origins offers an engrossing story, unprecedented player choice, and bone-crushing, visceral combat, making it one of the most highly-anticipated releases of 2009.

“Dragon Age: Origins is the biggest, most ambitious BioWare game to date, and we will be delivering that great experience simultaneously on Xbox 360, PS3, and PC,” said Dr. Ray Muzyka, CEO and co-founder of BioWare and General Manager and Vice President, Electronic Arts. “Whether you’re a PC or console gamer, Dragon Age: Origins reinvents the fantasy experience, combining a great story with raw emotion and brutal action. We’re excited to share it with gamers before it ships this fall.”
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11th June 2009

Dwight Howard Named Cover Athlete of EA SPORTS NBA LIVE 10

EA SportsBurnabyElectronic Arts Inc. announced today that Orlando Magic center, Dwight Howard, will be the cover athlete for NBA LIVE 10. A three-time NBA All-Star, Howard is currently looking to lead the Magic NBA Live 10franchise to their first NBA Championship. The No. 1 pick of the 2004 NBA Draft was the 2009 NBA Defensive Player of the Year presented by Kia Motors, an All-NBA First Team selection the last two seasons, and stole the show at the 2008 NBA Sprite Slam Dunk Contest with his superhero antics. Additionally, Howard was the starting center of the 2008 U.S. Basketball Men’s Senior National Team which won the gold medal at the Olympics in Beijing. NBA LIVE 10 is currently in development under the EA SPORTS™ brand by EA Canada in Vancouver, B.C. and will be available worldwide this October.

“It’s an honor to be named as the cover athlete for NBA LIVE 10,” said Howard. “This year has been a crazy ride and this is a cool way to cap it off. Of course – there is one more thing I’m on the hunt for that would complete it.”
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