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Unity Technologies, provider of the Unity development platform for highly interactive 3D content on the web, iPhone, iPad, PC, Mac, Android, Wii™, Xbox 360 and PlayStation®3, today announced that Unity is powering the virtual visualization experience for Scion’s brand new Canadian website.

“We chose Unity after seeing it used to create realistic 3D environments in the gaming world and thought why not try to bring that experience to building your car. So many of us grew up customizing our cars for different racing games and expect the ability to personalize our cars in real life too,” said Jeremy Schaab, Brand Manager, Scion Canada. “Scionnation.ca makes it easy for people to customize, build and price the Scion of their dreams at home or in our dealerships using the latest touch screen technology.”

Scion brings Toyota brand quality to the table but with a distinct twist – delivering designs and vehicles custom-built for personal expression that target a different market with an entirely distinct mission. Scion set out to build vehicles tailored to the needs and tastes of a new generation of trendsetting drivers. The outcome is a complete range of iconic urban vehicles that combine attitude, affordability, quality and fuel economy. Each Scion offers a broad array of dealer-installed Scion accessories and TRD Performance Parts that give every Scion driver the means to boldly express their personality and individuality.

“Scion made the right choice in selecting the Unity development platform. It allowed us to easily conceptualize what Scion wanted and gave us ample time to perfect it,” said Jaja Ishibashi, Director, Business Development, Works Zebra USA, Inc. “There is no way we could have done the site launch with three vehicles with any other development platform. Unity’s studio environment gave us a realtime WYSIWYG visualization, helping us to see what we could expect at runtime.”

Unity makes it possible for users to experience this compelling new vehicle lineup and personalize them with accessories virtually like never before – taking interactivity to a whole new level. Consumers can “build” their vehicle with every possible combination of colors, wheels and TRD performance parts and then view their car from any angle and rotate with the same type of motion used on smartphones today. Each accessory has animations that “fly” in and show exactly where they are installed and what they look and sound like. Consumers can send their personalized Scion to a dealership and arrange a test drive. Fully customized vehicles can then be built to order and delivered in a couple of days.

“Rich and interactive 3D can be used to increase customer engagement and brand loyalty like nothing else,” said David Helgason, CEO of Unity Technologies. “Today’s web savvy generation expects a high level of interaction and aesthetics, and online customization and visualization will become increasingly important for every online business. Even though Unity was made for games, it turns out that the exact same technology is right at home for so many other uses.”

Mayor David Miller and the City of Toronto have proclaimed that September 13-18, 2010 will be MOBILEINNOVATIONWEEK, recognizing the 2nd annual event for the global mobile industry in Toronto. Kicking off the week-long conference is MIW 2010 Hack-A-Thon where local Toronto mobile developers will leverage the City of Toronto’s OpenTO.org Open Data Framework to conceive and create mobile web and apps for social benefit and community services.

“Toronto’s talented mobile developer community is passionate about improving this city,” said Michele Perras, director of the Mobile Experience Innovation Centre (MEIC), co-producer of MOBILEINNOVATIONWEEK, and host for the MIW 2010 Hack-A-Thon.

MIW 2010 Hack-A-Thon will feature two days of presentations, workshops and networking opportunities in addition to “dreaming and building” working sessions. Mobile and web app concepts will be judged by the community and revealed later during the Mobile ThinkTank Series event.

“I’m proud of the City of Toronto’s commitment to the long-term growth of strategic industry sectors like the mobile industry,” said Michael Williams, general manager, Economic Development and Culture, City of Toronto. “Events like Hack-A-Thon and MOBILEINNOVATIONWEEK not only nurture our mobile talent but also help position Toronto as leader, globally. The City is excited about this opportunity to leverage our open data resources as developed through the efforts of our CIO Dave Wallace.”

“Hack-A-Thon will not only showcase our creativity and technical expertise but will result in real solutions that benefit the more than 5-million people that call the GTA home,” adds Jason Silva, founder JBBMobile and curator of the MIW 2010 Hack-A-Thon.

The MIW 2010 Hack-A-Thon will take place from 9:00a.m. – 6:00p.m. on September 11th and 12th at the Ontario College of Art & Design’s auditorium and will be hosted by the Mobile Experience Innovation Centre with Toronto mobile, software developers, designers, marketers, and social media experts as well as with creative and passionate residents dreaming and building mobile and web application to benefit the City of Toronto, its residents, businesses and its services.

“From September 13-18 Toronto will be the centre of the mobile universe,” said Michael J. O’Farrell of The Mobile Institute, founder and co-producer of MOBILEINNOVATIONWEEK. “MIW 2010 Hack-A-Thon is the kick-off event to show what we can do for the greater good once we set our minds – and our world class mobile developer communities to it.”

Rounding out the opening weekend of Mobile Innovation Week will be the IN 2010 kick-off reception, which will take place starting at 6:00pm on Sunday, September 12th, and be hosted in a space featuring an exclusive preview of the START exhibition – an interactive exhibition featuring the work of independent game designers from OCAD University.

Curated by Emma Westecott, Assistant Professor of Games Design for OCAD University, this exhibition will allow guests to experience the best in up-and-coming game design, as well as meet and chat with the designers themselves. Wall-sized projections and personal gameplay stations will make the space come alive, while leaving plenty of room and opportunities for networking with fellow IN 2010 delegates and speakers.

The Canada Media Fund (CMF) is beginning a new round of consultation with the industry this fall as it develops its program guidelines for 2011-2012. Join Valerie Creighton, President and CEO, and Stéphane Cardin, VP of Industry and Public Affairs, for an opportunity to provide your input. With the support of the CMF, this session (and the IN closing keynote) is open to IN 2010 delegates and the industry at large.

If you are not a IN 2010 registered delegate but would like to attend this session please register with the CMF or register for IN 2010 now. The CMF consultations will take place at the Carlu on September 14th from 3:15p.m. until 5:20p.m.

The Board of Directors for Digital Alberta would like to take this opportunity to introduce Jo-Anne Douthwaite, the organization’s new Executive Administrator. Jo-Anne has a wealth of managerial experience in both the non-profit and financial sectors. In her new role with Digital Alberta, the Association expects that she will contribute significantly to the organization’s ongoing initiatives to sustain a strong, vibrant and competitive digital media industry in Alberta.

FITC will be back in Edmonton for two days of design and technology goodness on November 6th and 7th. With presentations, panel discussions, and an evening event, this is sure to be an amazing event. Confirmed presenters include Jamie Kosoy (Big Spaceship), Keith Peters (bit-101), Branden Hall, Jeremy Thorp (blprnt.com), Mike Chambers (Adobe), Grant Skinnerr (gskinnner.com), Joel Wan (Critical Mass), Phillip Musser (Critical Mass), Trent Oster, Jason Theodor, and Hugh Elliott.

The first BCTIA TechForum of the season, Building our Future, will take place at the Sutton Place Hotel on September 15th, will feature Iain Black, Minister of Small Business, Technology and Economic Development for BC. Minister Black will speak about the importance of building capacity in BC technology companies and the role our industry plays in building British Columbia’s economy.

Following Minister Black’s address, honoured representatives from the Federal Government, including Ed Fast, MP for Abbotsford and appearing on behalf of the Honourable Lynne Yelich, Minister of State for Western Economic Diversification Canada, and Neil Bailey, Industrial Technology Advisor of NRC-IRAP, will announce their support of a new initiative designed specifically for our technology companies.

Registration is still open for Interactive Exchange 2010, which begins this Sunday in Toronto. There are still a limited number of discounted Startup Passes available to Interactive Ontario members, so if you are a new digital media enterprise, be sure to check and see if you qualify for one of these passes.

This year, IN 2010’s move to September also aligns it with the Toronto International Film Festival. To celebrate the serendipitous timing, IN will feature several sessions and speakers who will examine the opportunities in transmedia development between interactive media, film and TV entertainment.

Most notably is the opening keynote presentation by Jordan Mechner, creator of both the successful video game franchise Prince of Persia, as well as the recent feature film of the same name produced by Jerry Bruckheimer. The Prince of Persia game franchise has sold over 14 million units while the film has grossed well over $300 million making it the most successful video game to movie crossover ever.

IN 2010 will feature almost 90 presenters participating in five programme tracks including: Games, Mobile, Blackberry Social Media Stream, Rogers Digital Media X-Platform Stream and OCAD University Visionary Stream. IN 2010 also offers registered delegates the opportunity to meet with conference speakers and attendees via the one-on-one meeting system. This year IN is also a partner in MOBILEINNOVATIONWEEK, one of Canada’s largest festivals of mobile media content and services which takes place September 13 to 18.

I just found out about a week-long showcase that will feature games from Toronto-area indie game developers — professionals, well-known names and bedroom coders alike. This showcase, titled The Start Show, will offer visitors the chance to play free indie games on multiple screens at OCAD University’s Great Hall. Exhibitors at the showcase include T.O. Jam, GamerCamp and The Hand Eye Society. There will be a gala event on September 16th, complete with live music, and the showcase opens daily at 8:00a.m.

The Canadian Innovation Exchange, which takes place at the MaRS Discovery District on December 7th is pleased to announce two exciting keynote presentations from international leaders in innovation.

Russ Daniels, Vice President and Chief Technology Officer, HP Enterprise Services, Hewlett Packard Company is a veteran of the technology industry, with more than 25 years of experience specializing in software architecture, enterprise management, and software development methodologies. As Vice President and Chief Technology Officer for HP Enterprise Services, he sets the technology strategy and architecture for HP’s Enterprise Services portfolio.

Doug Merritt, Executive Vice President, SAP OnDemand Solutions, is responsible for all sales and Go-To-Market (GTM) activities related to the entire range of SAP’s cloud offerings.

Just a reminder also, that Early Bird ticket prices for CIX end on October 1st, which is also the last day of submissions for Canada’s Hottest Innovative Companies.

A memorial trust fund has been opened in Brian Wood’s name at the North Shore Credit Union to help his widow Erin and their unborn child through these rough times. As many of you know, Brian, who was lead designer for Company of Heroes Online, did not survive a car accident which happened on Whidbey Island last Friday. If you are able, please donate through any of the three following channels:

* In person by making a deposit to “The Brian Wood Memorial Trust” at any North Shore Credit Union branch in the Lower Mainland area of British Columbia. Please visit the Memorial Page for the PayPal information

* Online via PayPal. The donations will be deposited directly into the Trust account set up at North Shore Credit Union. Please note you do not need to have a PayPal account to donate online.

* By Mail: send your donation to:

North Shore Credit Union
3059 Edgemont Blvd.
North Vancouver, BC
V7R 2N5, Canada

Please make cheques payable to The Brian Wood Memorial Trust Fund.

Capcom and Blue Castle Games are happy to announce that its recently released downloadable title, Dead Rising 2: Case Zero, has broken all records on Xbox LIVE with the best week one unit sales in the history of all content distributed through Xbox LIVE Arcade. The prologue to the highly-anticipated Dead Rising 2, Dead Rising 2: Case Zero, launched last week as a unique piece of downloadable content exclusively for Xbox LIVE Arcade. A standalone title that helps bridge the gap between the original Dead Rising and the soon-to-be-released Dead Rising 2, it allows fans a taste of the new Dead Rising world on Xbox 360.

The unique prologue experience gives gamers a glimpse of what’s to come in Dead Rising 2 as it includes new combo weapons; your first look at survivors and a psycho; an introduction to new protagonist, Chuck Greene and his daughter Katey and a system that allows you to carry your character attributes collected in Dead Rising 2: Case Zero into the main game.
Dead Rising 2: Case Zero is now available exclusively to download on Xbox LIVE Arcade. Dead Rising 2 will launch on the Xbox 360, PlayStation 3 and PC on September 28, 2010.

EA Black Box has announced that Need for Speed™ World, the massively multiplayer online action racing game, has surpassed one million registered users. In the coming weeks and months, Need for Speed World will be adding new features and game-expanding content including more cars, deep performance customization, a new world region and a co-op pursuit mode.

Starting today, all players will have full access to Need for Speed World for free (see site for details). Racers can play the entire game at no cost or can purchase SpeedBoost items to accelerate their career progression including items like power-ups, double XP periods and even rental cars. Every player can now feel the rush of illicit street racing as they speed their way through an immersive, socially-connected Need for Speed experience.

“Need for Speed fans have played a critical role in making Need for Speed World a success. Fan feedback has helped shape every aspect of the experience – whether it’s the creation of a new feature or improving polish and progression,” said John Doyle, Senior Producer, Need for Speed World. “We’re excited to open the gates so that every Need for Speed World player now has free access to all current and future content including new modes, cars, features and more.”

Need for Speed World brings together best in class action racing with an unparalleled social experience for the PC. Players can compete against their friends, family or pick from thousands of top ranked players to challenge in intense online battles and police pursuits. Gamers race the way they want in an ever expanding world that continues to grow with a constant stream of new content, cars, and features.

Best Buy Canada is looking to award $200,000 in technology grants to teachers and students who are passionate about technology in the classroom. Starting Monday, September 13, Canada’s fastest growing retailer of consumer electronics will begin accepting entries for its 2010 Best in Class Fund program.

The need for effectively incorporating the latest technology into Canadian schools was highlighted in a 2009 survey of advanced use of ICTs (Integrated Communications Technologies) conducted by the International Telecommunications Union. The survey showed that Canada dropped to 19th place, down ten places from its ninth place standing in 2002, indicating that Canada is losing its competitive edge regarding technology into the classroom.

The Best in Class Fund program was conceived in 2008 to inspire teachers and students to develop compelling educational projects that will advance learning through the integration of technology in the classroom. This type of learning is recognized as key for scholastic success by numerous experts including Dr. David Vogt, Director of Digital Learning at the University of British Columbia’s Educational Technology Department and member of the Best in Class Technology Advisory Board.

“There are numerous studies that show how the effective use of technology by trained teachers can create a superior learning experience for students,” says Dr. Vogt. “What makes Best in Class such a strong program is that it equips schools with cutting edge technology and then brings in experts to help teachers and students understand how they can best integrate this new technology into the classroom.”

In addition to $20,000 for the latest in digital technology, each of the ten winning schools will also receive in-the-classroom support and ongoing online support from Best Buy’s Geek Squad. Experts in technology installation, trouble shooting and functionality, the Geek Squad will offer their expertise to the teachers and students of the winning schools to help them understand how to get as much as possible out of this new technology to maximize the learning experience.

The submissions will be reviewed by the Best in Class Technology Advisory Board comprised of leaders in the areas of technology and education. This year’s advisory board members include: Dr. David Vogt, Director of Digital Learning Projects for the University of British Columbia’s Faculty of Education; Dr. Michele Jacobsen, Chair of Educational Studies in Language, Culture & Technology at the University of Calgary’s Faculty of Education; as well technology experts and respected journalists Marc Saltzman and Francois Charron.

The Best in Class Fund Program began in 2008 and to-date Best Buy has donated $500,000 in technology grants to schools in Canada. The program is open to teachers and students in grades 7 – 12 in BC, AB, SK, MB, ON and NS, levels 2 – 5 in French-speaking QC schools and grades 8 – 11 in English-speaking QC schools.

Students and teachers are asked to develop their proposals, which must include a video and a written proposal that outline how they would like to integrate various consumer electronic technologies in the classroom and how it will provide an educational benefit, and submit online between Monday, September 13 and Sunday, October 24, 2010. One submission is allowed per school and it can come from a single class, or from a cross section of students and teachers from the same school, such as Student Council or other student clubs.

Staples Canada has opened online registration for their Recycle For Education program, which recycles used ink/toner cartridges, then donates funds back to participating schools.

“We want students to not have to worry about supplies – we realize schools are on tight budgets and can use the help,” says Steve Matyas, president of Staples Canada. The Recycle For Education program is easy; used cartridges can be dropped off into specially marked recycling bins at any of the more than 320 stores in Canada.

Money is donated to elementary and high schools registered with the program and any publicly funded elementary and secondary schools are welcome to sign up.

To be eligible, schools are asked to register with the program between September 1 and December 31, 2010. Funds raised from the previous year will be distributed in May 2011, in the form of a Staples gift card, to participating schools.

I had a sneaking suspicion that the mention of legendary pirates and treasure in one of Naughty Bear’s load screens would lead to new DLC for the title and I was right, because publisher 505 Games and Quebec developer Artificial Mind & Movement (A2M) have announced plans to release a new pirate-themed downloadable chapter for Naughty Bear via Xbox LIVE® Arcade and PlayStation® Network. Chapter 9 will soon lay siege to the Island of Perfection with even more mischievous action, including all-new characters, costumes and challenges.

Filled with exclusive hidden treasures, deadly weapons and brutal buccaneers, in Chapter 9 players will be able to plot a course through four new challenges. As the terrors of the high seas come ashore to battle, players will encounter the other Bears and their leader, Admiral Giggles, as well as The Pirates and their leader, The Great Beard Bear.

To commend their efforts in combat, Chapter 9 will allow players to don two new hats (Admiral Naughty and Pirate Naughty). Players can also choose to dress Naughty in his own version of the Pirate Bear costume or assume the identity of The Great Beard Bear, and even collect the lethal cutlass, a classic pirate’s curved sword with unique ultra-kill capabilities.

Naughty Bear is available now for Xbox 360 and PlayStation 3 and the downloadable Chapter 9 will be available by the end of September on Xbox Live Arcade for 400 MS points and on PlayStation Network for $4.99 USD.

Previous DLC for Naughty Bear included a free code update and Chapter Eight, where gamers were introduced to the X-Bears, a gang of superhero bears led by Danger Bear. Adored by their fellow bears on the Island of Perfection, the X-Bears possess super powers and are always ready for battle. Players will also meet Bubbles, Danger Bear’s ultimate die-hard fan, who is identified by his sidekick mask and the Danger Bear hat he wears. Though Bubbles has no superpowers of his own, he solidifies his dedication to Danger Bear and the X-Bears by employing an Uzi in the fight against Naughty.

Kobo ereader service has launched its Kobo Desktop Application, a free, downloadable application that enables users to read, build a digital library, and shop for eBooks directly from their computer or laptop. The new application also allows Kobo customers with 3rd party eReaders, such as the Sony Reader, to easily connect to the Kobo service to download or purchase content.

The new Kobo Desktop Application offers a personalized, secure and central destination where users can manage their entire Kobo reading experience. Through the Desktop Application customers can instantly access their library and download their purchases directly to their computer and read offline without an Internet connection. Additionally, the Kobo Desktop Application enables users to shop for eBooks through the integrated Kobo eBook Store and download content to their desktop to easily build and manage their library.

Kobo currently offers dedicated applications for iPhone, iPad, BlackBerry, Android, Android Tablets, as well as the Kobo eReader. Now with the Kobo Desktop Application users can sync their entire library between their mobile devices and the desktop. Customers with popular eReaders can now manage their digital library in one place, connect to the Kobo store to buy or download free content from over 2.2 million titles, and benefit from Kobo’s range of free applications for mobile devices. The free application also comes preloaded on every Kobo eReader making it easy for users to organize their library right out of the box.

Consistent with the overall Kobo reading experience, the Kobo Desktop Application allows users to customize font, style and size to suit their own reading preferences, and the company’s signature bookmarking feature makes it possible to pick up reading where you left off. Plus, bookmarks follow a user from the Kobo Desktop Application to their smartphone, tablet, or eReader, allowing for continuous reading on any device.

“Kobo has long supported reading across platforms, and now we are the first to provide an experience that supports a wide range of eReaders and mobile devices,” said Michael Serbinis, CEO of Kobo. “As an avid reader and book lover, I understand the importance of knowing your books are safe, secure and always at your fingertips. The Kobo Desktop Application is the first phase of a new Kobo initiative to give readers more control over their eBooks, and new tools to display and share their growing library.”

The Kobo Desktop Application supports both Windows and Macintosh operating systems and also comes preloaded on every Kobo eReader. The Kobo eReader is available for purchase at Borders in the US, Indigo Books & Music and Walmart in Canada, and Whitcoull’s, A&R, and Borders in Australia / New Zealand.

TransGaming Inc. today announced the release of the GameTreeTV Authorized Developer Program aimed at creating a vibrant third party video game development community for the GameTreeTV Platform, being deployed this fall. The Authorized GameTreeTV Developer Program gives developers access to the GameTreeTV Software Development Kit (SDK), technical support, and platform hardware required to bring their games to the next generation of set-top boxes and connected Consumer Electronic (CE) devices for the home.

GameTreeTV delivers a comprehensive on-demand gaming solution optimized for HD TV through the next generation of set-to boxes and connected CE devices based on Intel® CE Media Processors. The GameTreeTV Authorized Developer Program empowers content creators to build and deliver innovative games specifically for the GameTreeTV Platform, allowing them to realize new distribution and revenue opportunities in the rapidly growing interactive App-TV environment.

“The global response to GameTreeTV has been amazing and game developers have been eagerly working with us to ready their games for commercial distribution on the GameTreeTV platform for this fall,” commented Vikas Gupta, President & CEO of TransGaming, Inc. “The GameTreeTV Authorized Developer Program allows us to create a broad content development community for the GameTreeTV Platform, ensuring we have the best and most innovative catalog of games for CE consumers globally. Our objective with the Program is to deliver a balanced library of video games that blends the most innovative independently developed content with games based on well recognized franchises.” Read the rest of this entry »

UTV Ignition Entertainment Ltd. and Hothead Games have released a brand-new trailer and the first-ever gameplay video for Swarm, the award-winning action platformer launching worldwide on all platforms via digital channels in early 2011. The first video gives players a walkthrough of the brutally hilarious title, guided by Hothead’s Joel DeYoung, while the all-new trailer shows more of the hilarious and exciting ways the lovable yet daft Swarmites can be sacrificed…for the greater good, of course!

[youtube:http://www.youtube.com/watch?v=f8ToV1v4jPU]

In Swarm,which will be available via digital download in 2011, players take control of 50 utterly fearless Swarmites and must drive them through an intense, entertaining and often suicidal battle for a greater good. Run, bash, huddle, boost, stack, jump, push and throw your way through gauntlets of death and destruction in an attempt to collect valuable DNA and ensure that at least one Swarmite survives. With a unique combination of mass character control and fast action, the resulting brutal aftermath will make players want to play Swarm over and over again.

[youtube:http://www.youtube.com/watch?v=s0f_DpqXedg]

Close to 400 conventional and interactive media professionals from film, television, mobile, and games will come together on October 28 and 29 at the newly opened Woodward’s Heritage Complex in Vancouver to explore the rapidly evolving business of cross-media properties at Merging+Media 2010.

Hosted by Merging Media Productions Inc. and the Canadian Media Production Association (formerly CFTPA-BC), this is the first event of its scope and calibre in British Columbia, featuring some of the world’s most noted cross-media experts including Keynote Robert Tercek, former President of Digital Media at The Oprah Winfrey Network. This event will showcase the latest trends and technologies in this space and facilitate valuable funding and partnering opportunities.

“Merging+Media is an important community inspired and supported event,” explains Executive Director Christine Lim-Labossière, “We wish to present a world-class event aimed at creating a greater awareness of the vibrant business of cross-media production, as well as to encourage media producers in the region to take full advantage of newly introduced funding and revenue opportunities. This includes awarding a 10K BC Film Development prize to the Best Pitch at our Masterclass.”

Says Liz Shorten, President, the Canadian Media Production Association, BC Branch (formerly CFTPA-BC), Says Liz Shorten, President, the Canadian Media Production Association, BC Branch (formerly CFTPA-BC), “Merging+Media will be an opportunity for media professionals to come together to explore, discover and debate emerging business models. I am confident this event will have a positive impact on the industry in BC.”

“The launch of Merging+Media is timely with the launch, earlier this year, of the Canada Media Fund, which supports the creation of innovative Canadian content and software applications for current and emerging digital platforms,” said Betsy Chaly, Director of Marketing and Communications, CMF. “The combination of Conference and Masterclass gives producers the opportunity to network, to learn, and to hone their cross-media business plans.”

Merging Media’s illustrious speaker line-up is headlined by former President of Digital Media at The Oprah Winfrey Network, Robert Tercek. Featured speakers include Susan Bonds, President & CEO, 42 Entertainment; Anita Ondine, CEO, Seize the Media; Caitlin Burns, Transmedia Producer, Starlight Runner Entertainment; and Sibley Verbeck, Founder, Electric Sheep Company, to name a few.

Cross-media, also known as transmedia, is the blending of a variety of media forms across multiple media platforms. Statistics show the digital and film industries in BC are growing annually; BC is well positioned to take a lead in the cross-media space.

According to a 2010 report by Canada Pacific Gateway, the official international site for the province of BC, “British Columbia has the third largest film and television industry in North America after Los Angeles and New York” and was recently named as one of Fast Company’s global top five “fast cities” in 2009. The study reported: “Vancouver was seen to have “the right mix of technology and tolerance to attract talent.” BC is also the largest centre of Canada’s $7-billion digital media industry.