Village Gamer

Select GameStop/EB Games locations across Canada are hosting exclusive Dragon Quest IX: Sentinels of the Starry Skies Tag Mode events on Saturday, July 31, from 2pm – 4pm. Along with trading maps with other attendees, players will also be able to download an exclusive map, and have the chance to win a Midnight Blue Nintendo DSi XL.

Dragon Quest IX: Sentinels of the Starry Skies is the latest game for the Nintendo DS family of systems. The game combines imaginative game play with social fun, setting players out on an epic adventure. Maps allow players to find otherwise inaccessible special dungeons called grottoes, which can contain rare items or enemies. In Tag Mode, treasure maps and customized greetings can be exchanged automatically by players who come within range of one another. For a complete list of participating GameStop/EB Games locations across Canada please visit the Dragon Quest product page on the GameStop web site.

Ubisoft Montreal has announced an Assassin’s Creed comic book mini-series is currently in development and due for release this fall. Developed by Eisner Award nominees and Shuster Award-winning illustrators Cameron Stewart (Batman & Robin, Seaguy and Catwoman) and Karl Kerschl (Superman and The Flash), the Assassin’s Creed comic mini-series will be unveiled during a panel to be held on July 22, 2010 from 3:30–4:30 p.m. in Room 7AB at Comic-Con International: San Diego.

Moderated by G4TV’s Morgan Webb, the panel entitled “Assassin’s Creed: Behind and Beyond the Brotherhood” will include details of the new comic series and the upcoming Assassin’s Creed Brotherhood video game release. Featured panelists will include Stewart and Kerschl, along with Jeffrey Johalem, Assassin’s Creed Brotherhood video game scriptwriter. Stewart and Kerschl recently visited Saint Petersburg, Russia on a research trip for the upcoming project. That visit, along with the teaser video released today, will give fans an inkling on where and when the new Assassin comic series will be taking place. Additional details on the project will be revealed at the Comic-Con panel.

The new comic series is part of Ubisoft Montreal’s UbiWorkshop initiative that encompasses a number of the studio’s projects related to leveraging Ubisoft intellectual properties in entertainment mediums outside of video games, such as comic books.

“We always thought that the Assassin’s Creed universe would be perfect for transmedia initiatives like this new comic series,” said Mathieu Ferland, transmedia senior producer at Ubisoft Montreal. “We are excited to have the fantastic and acclaimed artists Cameron Stewart and Karl Kerschl working on the project. Ubisoft is looking forward to showing Assassin’s Creed fans what these talented artists have been up to at next week’s Comic-Con panel.”

Following last week’s news that Zombrex Dead Rising Sun, the full feature film based on Capcom’s popular video game, Dead Rising, will be distributed in Europe and North America, we are pleased to confirm more details on when and where fans can view Inafune-san’s directorial debut. Split into a number of episodes that will be distributed over a number of weeks, Zombrex Dead Rising Sun, will be made available as a free download exclusively on Xbox Live from August 4th, before going live on www.deadrisingsun.com a week later. As an added bonus, certain episodes will begin with interviews featuring Inafune-san where he will provide insight into the film making process. The movie will also be available on the North American Dead Rising 2 Zombrex Edition as mentioned below. Read the rest of this entry »

A reminder to Canadian dev studios that the Consulate General of Canada in Seattle is planning activities around Casual Connect Seattle 2010 (July 20 – 22) to promote the Canadian game development industry, including a networking event, a Canada table at the show and a Canada Casual Games Organization Directory. Discounted registration is also available on a limited basis. For information on these activities and how to become involved, please contact Victoria Hayes or Neil Swain for more information. Still with government news, Dick Harris, Member of Parliament for Cariboo–Prince George is scheduled to make an announcement regarding the Broadband Canada: Connecting Rural Canadians programme tomorrow afternoon at the Exploration Place Museum and Science Centre in Prince George.

The Apple Canada App Store recently added a new app category entitled, “Great Canadian Apps“. This feature, as the name implies, recognizes apps created by Canadian-based companies. Only 29 Canadian-made apps have made the short list thus far, for everything from navigating Montreal to finance and productivity. It would be really nice to see a Made In Canada game feature as well, although searching for Canadian games in the App store does yield some interesting results…

All Seeing Eye Games announced today the release of a title update for the Xbox 360 game Drum Studio. The update for the award-winning drum recording game adds full support for velocity-sensitive drum kits. This new feature allows players with supported Xbox 360 drum kits to control the volume of their in-game drums by how hard they hit their real-life Xbox 360 drum pads.

Lead Programmer Darren Joe says, “This title update is a thank you to all the players who have made Drum Studio a success. For those with compatible drum kits, it adds a whole new dimension to Drum Studio’s already unparalleled recording tools.”

Drum Studio is an award-winning virtual drum recording app for Xbox 360 that allows players to play, record, edit, save and playback their own song creations using their Xbox 360 drum kits or controllers. It features a powerful easy-to-use recording interface, hundreds of high quality drum sounds and fully animated characters. It has received widespread critical acclaim since its release, including an Editor’s Choice Award from teamxbox.com.

The title update also includes fixes for an incorrect sign-in change detection and a conflict with cymbal expansion kits. Drum Studio is available now exclusively on the Xbox LIVE Marketplace for 80 Microsoft Points or try the free trial on Xbox LIVE Marketplace.

Snow Day Games, a new game development studio based in Charlottetown has announced that its original title for iPhone and iPod Touch, Fly vs. Car, is now available. Snow Day Games has partnered with international charity “Child’s Play” to put games and toys in the hands of sick children all over the world by sharing 50% of the profit from sales of the game to charity.

“Fly vs. Car is a fun, casual game for players of all ages and that fits with our goal of making a game that can do good in the world for children,” said Matthew White, chief creative officer of Snow Day Games. “As players dodge traffic in homage to Frogger and other great games where you avoid getting flattened, they can also know that their gaming is helping others.”

In Fly vs. Car, players avoid oncoming traffic for as long as possible by moving their fly from side to side. It’s a challenging and fun, fast paced game where the faster your reflexes, the higher your score. Fly vs. Car features OpenFeint, Facebook, and Twitter integration, so high scores can be shared and players can compete against their friends on the leaderboards.

Cross Media Toronto has announced new additions to its line-up of industry executives and technology experts to speak, demonstrate and debate at its symposium this July 21st, 2010. The event is in partnership with NATPE, the MaRS Discovery District, the CFC Media Lab and Bell, with the additional support from Canadian Media Fund, Idea Couture, MarbleMedia and Bellfund.

Newly added speakers include SVP Managing Director of Arc Worldwide Richard Bernstein and Chief Digital Officer of TBWA Worldwide Colleen DeCourcy in a conversation on the future of the advertising industry titled ‘The Changing Agency: Evolution or Revolution. President of Digital Extremes Ltd Michael Schmalz rounds out the super panel which includes SVP Director Digital for Random House of Canada Lisa Charters, Head of Agency Relations for Google Canada Sabrina Geremia and Senior Business Development Manager for RIM Pete Watson, while Core Matrix Creator Jacob Blackstock, President and Founder of Secret Location James Milward and CEO of ES3 Douglas Edwards will be presenting technology demos which will explore the latest innovations in digital media. Read the rest of this entry »

Leading today’s news is the official release of Hot Head Games‘s justice-seeking, action-RPG blending epic storytelling, addictive gameplay, humor and evil chickens title DeathSpank on the PlayStation Network for $14.99. Xbox 360 gamers will be able to join the fight for justice on XBLA (for 1200 Microsoft points) tomorrow, July 14th. Developed under the direction of The Secret of Monkey Island creator Ron Gilbert, DeathSpank takes players through a heroic adventure in the boots of the titular hero DeathSpank as he hacks and slashes his way through epic quests in a vast world filled with vibrant, eccentric and terrifying characters.

“While DeathSpank is definitely one of the funnier games out there, it’s more than a one trick pony,” said Vlad Ceraldi, Director of Game Development for Hothead Games. “We’ve built a game with fast-paced, addictive combat set in a world that has a tremendous amount of depth that is filled with dynamic characters, colorful environments and tons of cool weapons and loot. And yes, we still have ponies too — trick ponies!”

“The team at Hothead has really made the perfect experience for the summer,” said Jamil Moledina, Outreach Director, Business Development for EA Partners. “DeathSpank is a high-end and fun game, yet incredibly accessible. It’s very easy to pick up and play, both in terms of its classic arcade controls, as well as the convenience of downloading it straight to your console.”

Players who download the game, which is rated T for Teen, will be placed in the boots of the mighty DeathSpank, “Dispenser of Justice”, “Vanquisher of Evil” and “Hero to the Downtrodden”, embarking on his life long journey is to search for and find a mysterious artifact known only as, “The Artifact”. Along his journey, DeathSpank will rescue orphans, defeat a local tyrant, help an aging adventurer, and dive headfirst into an even deeper mystery. The game’s accessibility makes for a fun, addictive experience where players will find themselves solving crazy puzzles, collecting massive amounts of loot and hearing witty dialogue. For those with friends, DeathSpank also features local co-operative gameplay, allowing friends to jump in and out of fighting through this adventure on the same console as both DeathSpank and his trusty, magical sidekick, Sparkles the Wizard.

Dead Rising 2 Executive Producer, Keiji Inafune and Producer, Shinsaku Ohara, will be at Comic-Con in San Diego to unveil development stories and discuss the upcoming Zombrex Dead Rising Sun motion picture, with a Q&A session to follow. Their talk will take place on July 22 in Room 25ABC from 12:00-1:00 P.M. If you’re going to Comic-Con, Capcom will be in booth #4844, and the Capcom Store will offer items exclusive to Comic Con – including 10 of the Dead Rising 2 motorcycle jacket.

The Montreal International Game Summit has officially launched their 2010 site and confirmed November 7th & 8th as the date for its 7th annual event. Taking place at the Hilton Bonaventure in Montreal, MiGS offers over 80 sessions and activities, addressing continuing professional training needs, fueling the five main themes of the video game industry: business, arts and visual effects, design, programming and technical aspects. In addition to two keynote speakers, there will be an invited speaker for each of the themes. Read the rest of this entry »

Yesterday while we were at the grocery store, I was killing time at the checkout by perusing the magazine stand, and noticed that Mike Holmes (Holmes on Homes, Holmes Inspection) has a magazine. Who knew? So, being a fan of his shows and because it had an article on smart homes, I bought the magazine. (I wonder if the sales guy we’ve been dealing with for our modular home design is tired of hearing “Mike Holmes said…or…I saw on Mike Holmes’ show…”) One of the magazine’s features is a “bookmark it” blurb, and this issue’s featured bookmark was the Insurance Bureau of Canada’s home (or office) inventory tool, Know Your Stuff™. This is a very handy – and free – tool that those of us with an abundance of high-tech and high-priced equipment should use – just in case.

According to the IBC’s info page, “The Know Your Stuff™ tool will help you to build a room–by–room record of your belongings and calculate replacement costs. A home inventory will help you get the right insurance coverage and make it easier to file a claim, should you need to. And with IBC’s free, secure, online storage you will have access to your inventory anywhere, anytime.”

MaRS today launched a new commercialization program called TechStart! Consumer, following an open call for promising start-ups in the consumer digital media space. A total of 15 aspiring ventures have been chosen for the 16-week intensive boot camp program led by MaRS Advisors and subject matter experts from the industry.

The program was created in response to the growing demand of consumer-facing digital media companies seeking advisory services, mentorship and market connections from MaRS to help refine their business models and market penetration strategies. The TechStart! program combines advisory, peer-to-peer interactions and focused sector-specific education into one intensive, fast-paced program.

In the last year alone, MaRS’ client portfolio – the approximately 600 Ontario-based companies actively working with MaRS advisory services – has seen a 61 per cent increase in digital media ventures. Today, digital media companies represent 50 per cent of the broader information technologies practice area.

TechStart! Consumer is composed of 10 intensive advisory-driven sessions that cover a range of important business-building topics including: market assessment; user experience design; business modeling; consumer branding; and market launch.

“We hope that TechStart! Consumer will allow us to further our business model and refine our strategy,” says Kuhan Puvanesasingham, Co-founder of Price My Ride, one of the participating companies. “Not only will we be able to closely work with a broad group of seasoned MaRS advisors and experts, we’ll also be able to share our energy and enthusiasm amongst other participants.”

“The TechStart! Consumer program is the first of its kind in Ontario. Creating a meaningful experience for 15 companies is challenging, but the program has been designed to meet the considerable demand from entrepreneurs for this type of immersive learning experience, working closely with both advisors and other entrepreneurs,” says Krista Jones, the MaRS Practice Lead who is spearheading the program. “We have benchmarked a number of acceleration programs internationally in the design of TechStart!, and we believe that the program will help catalyze, scale-up and enrich our entrepreneurial ecosystem.”

In addition to launching TechStart! Consumer, MaRS is also renaming its ICT practice to ICE – Information technology, Communications & Entertainment – to better reflect the growth of consumer facing start-ups working with MaRS.

“Repositioning our practice name is the right response to a fast-changing marketplace,” says Jones. “It better reflects the types of clients we attract and work with today. ICE is just a more succinct, sharper and relevant way to describe our focus and expertise beyond traditional ICT to include consumer and entertainment-based ventures.”

Winnipeg’s Indigo Rose Software has released AutoPlay Media Studio 8 Personal Edition for use on Microsoft Windows 7, Vista and XP. This new version of the company’s popular visual software programming environment is being offered free for non-commercial users. The program is designed to help encourage the development of free software applications and utilities by students, hobbyists, open-source programmers and freeware developers. Read the rest of this entry »

Hot Head Games‘ justice-seeking personality DeathSpank has officially celebrated the grand opening of his auspicious new fan club and “spanking” new website, and he’s inviting everyone to join. He promises lots of announcements and pretty well anything else you will need to know before he takes his fight against evil to the realms of PSN and XBL next week. DeathSpank has been rated T for Teen by the ESRB and will sell for 1200 MS Points on the Xbox Live MarketPlace or $14.99 on the PlayStation Network.

Alien Concepts‘ newest project, At Risk: The Turtle Survivor Challenge, commissioned by the Toronto Zoo’s Adopt-A-Pond Programme is now live. A downloadable free title, this flash game is aimed primarily at kids to teach them about turtles that live within city parks.

“It has lots of educational content about the threats that face turtles and turtle conservation efforts, but it’s fed to the player, we hope, in a way that’s not pedantic or intrusive upon the gameplay. The gameplay we tried very hard to make on par with other sidescroller-type games that kids and adults alike would be familiar with, and features high-end graphics,” said Alien Concepts Studio Director Jamie Richards. “All of the animations are pre-rendered frames from fully-3D scenes constructed in Maya, and there are even several short movie clips of the player’s turtle avatar performing various actions at different points in the game.”

The Adopt-A-Pond Wetland Conservation Programme provides teachers, students and community groups with information resources and educational opportunities to conserve, restore and create wetland habitats.

Corel Software is celebrating its 25th anniversary with a contest. Enter your best illustration, painting or photo created with Corel software and you could win an Ultimate Design Studio or other great prizes – even those who vote on entries can win prizes. All entries must be submitted in the original Corel software format and must be received by August 31, 2010. There is a limit of one (1) entry per person, and the contest is open to residents of  Canada (excluding Quebec), the UK, USA and Germany only.

Toronto social media analytics company and former MaRS client Sysomos has been acquired by Marketwire Inc. MaRS extends its congratulations to everyone at Sysomos, and is proud to have been a part of Sysomos’ success. MaRS’ influence on the “lab to market” success of the social media start-up is evidence of the centre’s ability to work with entrepreneurs to grow and scale their ventures into global market leaders.

Sysomos became a MaRS client in 2006, following its birth in 2005 as an advanced research project for content aggregation and analysis at University of Toronto’s Department of Computer Science. Spearheaded by then faculty member Nick Koudas and graduate student Nilesh Bansal, Sysomos took advantage of MaRS advisors and mentors to help with their business development and was introduced to other key Canada-based resources including Scott Vanderwel, Head of Monitor Canada’s Toronto office and volunteer advisor at MaRS; Vanderwel later joined the Sysomos board.

“We’re grateful for the work that MaRS did over the years to help us move the company forward,” said Koudas, President and Co-Founder of Sysomos. “We are also grateful for the counsel and high degree of engagement Scott demonstrated as a member of our board.” Read the rest of this entry »

I will be at Casual Connect, which is taking place in Seattle this July 20th-22nd and would love to meet up with Canadian interactive media people who will be there – especially those of you from outside of the BC region, as my opportunities to meet up with anyone from east of The Rockies are somewhat limited. Also, if you’re going to be in Seattle on July 19th, don’t forget that GameSauce is offering a full day of sessions on a variety of tracks – and it’s free for all those who are registered for Casual Connect. I am hoping to make it to Seattle for GameSauce as well, but I haven’t yet confirmed just when I’ll be making the drive down. If you’d like to connect, drop me an “@” message on Twitter, or send me a note via email, LinkedIn or Facebook.

Don’t forget that tickets are now on sale for the ACM Vancouver SIGGRAPH major event Spark Animation Festival, with all seminar sessions taking place at the ScotiaBank Theatre this September 8th – 12th. As at past events, the VanCity Theatre will host all of the Festival’s film screenings.

Spark Early Bird Ticket Prices (including HST):

Members: $175
Non-Members: $225

On August 1, full prices of the passes will be as follows:
Members: $225
Non-Members: $275

Conference passes include entry to the featured speakers presentations, all conference panels, talks and a SPARK Animation ’10 souvenir t-shirt. Tickets for film screenings sold separately.

The cover art for upcoming Blue Castle Games‘ title Dead Rising 2 has been revealed, while publisher Capcom also announced a new web site related to the sequel – unfortunately the site is at times very slow to load because the number of people trying to visit the site keep pushing the usage load up. Tap It Or Die features the exploits of a quartet of characters from the world of Dead Rising 2. and you can follow the exploits of Lance, Gretchen, Wallace and Johnny Pipes as well as discover exclusive content from Dead Rising 2.

United by a love of zombies and desperate to obtain tickets for the hottest show in town, Terror is Reality XVII, you will follow these four individuals throughout their journey while getting an inside look into Dead Rising 2 that can’t be found anywhere else. Capcom has stated that the site will be updated weekly with new content and surprises as zombie fans around the world await the arrival of Dead Rising 2 this September.

EA and Bioware confirmed today what many were speculating yesterday after a cryptic Twitter message from the DragonAge account – that Dragon Age™ 2 is in development at BioWare’s Edmonton-based studio. With Dragon Age 2, Bioware is revolutionizing the RPG genre again, infusing the universe with more action, a new, more responsive combat system and a dynamic story that is already among the most multifaceted in gaming.

Read the rest of this entry »

Attention Indie Developers – the Indie Fund has just announced that it is now open for business. Get yourself over to their website (after you finish reading today’s news) and check out what is required of you and your project in order to apply for funding from this great group of people who would like to see you succeed. The Indie Fund was created by successful indie developers Jonathan Blow, Kellee Santiago, Ron Carmel, Kyle Gabler, Aaron Isaksen, Nathan Vella and Matthew Wagner. According to the Fund’s web site,  it was established as a serious alternative to the traditional publisher funding model. Our aim is to support the growth of games as a medium by helping indie developers get (and stay) financially independent.

After eleven years of making PC games, Quebec-based ApeZone has released its first iPhone game, SoliScare. Use the solitaire skills you’ve honed while killing time at work on your Windows PC to whack Zombies, smack Ghosts, and mash Monsters on your iPhone. As you work your way through the game, you will travel to graveyards, haunted castles, and other spooky locations. Put the beat down on things that go bump in the night, collecting all 37 ghosts, zombies, and classic movie monsters by making extraordinary card runs. As your skill level increases, you can unlock 100 unique, hand-crafted levels and use coins to purchase in-game enhancements, giving you a new experience each time you play. SoliScare is available in the iTunes App Store for 99 cents.

Frima Studio announced today that the Summer of the PlayStation Mini is officially here with the arrival of Widgets Odyssey on the PlayStation Store in North America for only $1.99 USD. As a PlayStation Mini title, playable on both the PlayStation®3 computer entertainment system and PSP® (PlayStation®Portable) system, Widgets Odyssey takes players on the first of two interstellar puzzle-platforming adventures that will continue in Widgets Odyssey 2, also releasing later this summer.

“The launch of Widgets Odyssey marks an exciting day for puzzle-platforming fans everywhere, and we’re also happy to be kicking off a series of summer releases for the PlayStation Minis platform from Frima,” said Steve Couture, CEO and co-founder of Frima Studio. “The Minis platform has allowed us to deliver our proudest creations to players on both the PSP and PS3 without them having to break the bank. We couldn’t be happier to continue the tradition this summer with both installments of Widgets Odyssey, as well as our upcoming action-epic, Young Thor.”

In Widgets Odyssey, five robots aboard their space vessel have just one simple mission: to save the universe from the tyrannical Yagor and his evil henchmen! Armed with the abilities of Spad, Cosmo, Bruce, Helmut, and Monk, players will guide each robot along their exciting adventures filled with puzzles, mazes and minigames. Players can also look forward to the continuing adventures of the ‘S-Space’ crew in Widgets Odyssey 2 when it launches later this summer.

Ratrod Studio Inc. is proudly announcing their latest iPhone game title “Drift Mania Championship” which has been developed in collaboration with the official Drift Mania Canadian Championship league (DMCC). This exciting video game will be available worldwide in mid July 2010 for the iPhone and iPod Touch. The game is rated 4+ (for everyone) and can be purchased on the Apple App Store.

Already entering its 5th season, DMCC is the only professional drifting series and sanctioning body in Canada developing over 600 drivers, hosting 10 competitions from Vancouver to Quebec and capturing hundreds of thousands of fans every year. Like real drifting, the Drift Mania Championship video game is a combination of driving skills, style and showmanship. It’s all about loss of the rear wheel traction while keeping the race car in total control.

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While Dragon Age fans were busy downloading and playing the new Leliana’s Song expansion for Origins, Bioware surprised its Mass Effect community today with new unannounced DLC for Mass Effect 2. Hiding in the shadows of XBL Marketplace is the new Aegis Pack, which for 160 MS Points will gain players a five piece set of Kestrel armour with some high-powered buffs and the M-29 Incisor sniper rifle.

Kestrel Armour Specs:

The Kestrel Helmet adds weapon damage, shield strength, and headshot damage.
The Kestrel Torso Sheath adds melee and weapon damage and shield strength.
Kestrel Arm Sheathing adds melee and weapon damage and shield strength.
Kestrel Shoulder Pieces adds shields and melee damage.
The Kestrel hip-mounted Power Pack ups shields and heavy weapon ammo capacity.

Tungle Corp., the company that is revolutionizing the online scheduling and calendar industry (and one which I am hoping will assist me with improving my daily time management challenges), today announced the creation of a board of advisors that will include Robert Scoble, (Scobleizer), Don Dodge (Google), Dave McClure (Geek), Ellen Levy (LinkedIn) and Scott Stratten (Unmarketing).

“Each of these individuals in their own right is a force to be reckoned with. As a group, they become even stronger”, said Marc Gingras, Founder and CEO of Tungle Corp. “We’ve assembled this group because we know that each of them is a thought leader with a unique skill and a finely honed sense of where the sector is headed. Their insights are a key component to ensure our solution remains on the cutting edge of a quickly evolving ecosystem.”

The board of advisors will provide advice and direction to Tungle Corp. as it prepares for its next stage of growth. Tungle.me is used to schedule meetings in over 30 percent of Fortune 100 companies, over 700 Universities, and in more than 100 countries around the globe

Ludia and FremantleMedia Enterprises have announced that the Family Feud game is now available for the PS3 on the PlayStation®Network for $9.99.  Family Feud is already available for the Wii™, Nintendo DS™, PC and iPhone™, with an iPad-sized app coming soon. Based on one of the most successful family game shows of all time – which premieres its 12th season in syndication with new host Steve Harvey on September 13th, PS3™ owners can now play as the leader of a ‘family’ in a contest to name the most popular answers to survey questions posed to 100 people. The game features all of the favorite elements of the show as played on television, including the scoreboard, face offs, strikes, stealing and ‘fast money’ rounds. Players can enjoy a thrilling online multiplayer Family Feud experience as they compete against friends and/or other players from across North America in head-to-head challenges via the PlayStation Network. Additionally, multiplayer local and solo game play is also supported.

“Ludia is happy to extend the ever-popular Family Feud franchise to PlayStation 3 systems via the PlayStation Network,” said Alex Thabet, Founder and CEO of Ludia Inc. “This new game is another great addition to Ludia’s growing portfolio of game show games for PS3™, and further reinforces our multiplatform strategy.”

Family Feud for PlayStation 3 system features:

Read the rest of this entry »

Canada will be the featured partner country at the upcoming Gamescom 2010 show, August 18 – 22 in Cologne, Germany. Gamescom is the world’s largest event for the world of interactive entertainment – with 245,000 visitors and 458 exhibitors from 31 countries.

A special Canadian Pavilion will be organized by the Trade Commissioner Service at the Canadian Consulate in Munich in conjunction with five provincial governments. Exhibit space, along with numerous business services, on-site matchmaking support, networking events and promotional opportunities will be available.  If you have questions or would like more details, please contact Neil Swain (neil.swain@international.gc.ca) or MUNIC-Gamescom2010@international.gc.ca

To negotiate a salary is a critical aspect of any worker’s life. Throughout many discussions with people for the gaming industry, in Canada and also internationally, I noticed that most people, whether it is for a new job or an existing job, have a really hard time talking about this almost taboo subject with their present of future employers. I decided to give you my opinion about the subject, and also maybe give you a few pointers at what you should consider when it comes to negotiating your salary. The fact that you want to buy a new car, a new house, or whatever it is you want to get, does not consist in a valid argument to negotiate your salary. Your personal life should never be considered when you try to prove your value within a company. There are many things to consider, and I will go through the most important of them, in the gaming industry.

1- The nature of your job

A huge portion of your salary is based on the nature of your tasks themselves and the impact that they have on the company’s results. The number of people supervised, the amount of responsibilities and their impact on the project are to be considered when you want to put a number on your worth. For example, a team leader position on a small project has less responsibilities than someone who has to manage a huge team on a big deployment project. The more challenge, responsibilities, amount of things to do will justify a salary raise.

2- Internal equity

The internal equity consists in having the an equivalent salary for equivalent amount of responsibilities for all the employees within a company. Most companies have salary scales based on multiple factors, and the insure a conformity and to make sure everybody is satisfied with their condition. When en employer is making an offer to a candidate, he usually has to stay within certain boundaries to make sure he does not disrespect the equity, which could cause quite a storm within a team. That is why it is important for you to have reasonable expectations.

3- The rarity of your specialization

It is a fact, the more the technology advances, the more specialities there are. Employers seek very specialized talent, that sometimes require an infinite list of pre requisites, and the people who have these capacities are very limited. Yes, the fact that a candidate is managing a team has an impact on the salary. However, the fact that a candidate is a technical reference within a team also has its worth. Whatever your specialization is, employers are doing their best to find these rare talents, and offering very competitive salaries is a way to attract these candidates.

4- Education and experience

The industry is growing, and today, many specialized schools are out there, offering great trainings for future employees in the industry. The past experience, which sometimes is not directly related to the work itself can be used as a value. My advice would be to prepare before asking a certain salary, study the job description, and try to highlight the parts that could match the requirements in your resume. You might not have the direct requirement, but your past experience could impact on your value.

5- The location

The people in the gaming industry are particularly mobile, and I am not talking about consoles here! They travel from country to country, and work on many projects around the world. When you apply for a job in another country, try to find out about the cost of living, and the norms over there. You might be surprised that you might be offered a huge salary in another country, but the cost of living, political situation and public taxes will make it so that you have no more money in your pocket in the end. Sometimes, you will notice that salaries are lower in Canada, but the cost of living also is. For example, the money it takes to pay a rent in L.A. is totally different from Montreal. You might have an offer that looks amazingly high or lower than expected, but take in consideration how much it actually costs to live there.

6- Global salary

A salary is money, of course, but it also includes all the other benefits that an employer can give you, including bonuses, social benefits, retirement planning, etc. These aspects are not to neglect when you are looking at a salary offer. Many little things like parking, health services, gym memberships, are to be considered as pure cash in your pocket!

It can look complex to take in consideration all these factors, but this reflexion is very useful when it comes to salary negotiation. Keep in mind and equity is at the base of every salary negotiation, whether it is for an internal or external negotiation. Evaluate, think, compare, and never forget to evaluate your own position and not the one you would like to have. It will be a lot less stressful to approach the subject if you are well prepared! Good luck!

Pierre-Luc Labbee, recruiter at 3pod

Do not hesitate to get in touch with me on :

Facebook : http://www.facebook.com/3podjobs

Twitter : http://www.twitter.com/pllabbee3pod