Fido Commits Funds To Environmental And Community Projects
Fido and Evergreen have announced the launch of Fido Share Your Care™, a campaign to support local environmental and community projects. Canadians are invited to vote for their favourite project at Share Your Care . In total, Fido will share $100,000 among 20 different local projects across Canada. “We want to work together and encourage Canadians to make choices that will reduce their ecological impact and benefit their communities directly,” says Steven Sarfin, Senior Director, Marketing, Fido. “We believe in making our cities more liveable and we know that our customers want this too. We’re happy to give Canadians the opportunity to show their support.” 
Each of the 20 projects involved with Share Your Care receive base support of $2,500 totaling $50,000. In addition, the remaining $50,000 will be distributed between the three projects which receive the most votes. From July 5th until August 14th, Facebook users can vote once per day for their favourite project. Votes will be gathered and ranked by popularity. The three community projects with the highest number of votes will be announced at the end of August.
Some of the organizations participating in Fido Share Your Care include the Gorge Waterway Initiative in Victoria, the Fletcher Wildlife Garden in Ottawa, Friends of the Coves Subwatershed in London, the Ann & Sandy Cross Conservation Area in Calgary, and Befriending the Mountain in Montreal.
“It’s often difficult to see how we can make a difference in the face of global environmental issues,” explains Geoff Cape, the Executive Director of Evergreen. “That’s why we are pleased to be working with Fido to help local champions take up the challenge in their own way and in their own community, by applying a local solution through the Share Your Care initiative.”
Partners since 2009, Fido and Evergreen have worked together to restore degraded public spaces, increase opportunities for outdoor recreation, education and enjoyment, as well as improve the health and biodiversity of natural habitats in urban communities. To date, Fido has helped Evergreen support more than 190 school ground greening projects, 800 public greening events and workshops, engage more than 20,000 volunteers and plant over 40,000 trees and shrubs across Canada. In addition, Fido has saved over 3.62 tonnes of paper through its online billing initiative.
