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Technivores do it with the latest gadgets, Escapists do it to get away from reality, while Tech Turtles rarely do it at all. What are they doing? They’re engaging their mobile devices to access the internet, apps, and social media.

That’s according to Unlocking Canadian Connectivity, a newly-released study commissioned by BBC.com and OMD and conducted by Ipsos Reid on mobile device usage. The study surveyed over 2,400 Canadians in a comprehensive two-phase process, revealing a significant jump in the number of Canadians that connect to the internet on their mobile devices – rising from 20% in December 2010, to 26% just two months later. Over the same two-month period, the proportion of tablets, such as the iPad, had doubled, illustrating the warp speed in which the mobile landscape is growing.

Unlocking Canadian Connectivity unearths key insights into how Canadian consumers interact with their mobile devices and respond to mobile content and advertising – valuable information for advertisers and marketers eager to connect with consumers by means of mobile technology. The core of the study classifies mobile users into six different segments, covering the full spectrum of the interactive mobile market, from those who are fueling content to those who use the tools these new technologies present very cautiously.

The two most advanced segments the study identifies are Creative Connectors and Technivores, which offer a glimpse of what future mobile device usage in Canada will most likely look like. Both groups actively browse the web on their mobile devices and are receptive to mobile advertising. Creative Connectors are content creators and influencers; they’re influential in social media and create and share online content with other users. Making up 13% of mobile internet users, Creative Connectors blog, write product reviews, and drive the prized “buzz factor” brands crave. Technivores are the heaviest mobile internet users, who fully exploit their device features and are members of multiple social networking sites, such as FourSquare. They crave the latest gadgets and their mobile device is their lifeline. What sets Technivores apart from Creative Connectors is their thirst for technology – they enjoy being the first to have the latest and greatest device. With such sophisticated levels of knowledge and activity, these two groups represent the ideal consumers that content creators and advertisers need to engage. Read the rest of this entry »

March Networks^® has launched its Command video management platform. The scalable software provides customers with a sophisticated, web-based interface that is easy to use and highly customizable. Command fits easily into existing Information Technology (IT) infrastructure to ensure rapid installation and management. It also enables customers to select from hundreds of IP surveillance cameras and encoders through its support for ONVIF devices and direct integrations with leading surveillance products.

A full member of ONVIF (Open Network Video Interface Forum) since 2008, March Networks designed Command and all of its next-generation IP cameras, encoders and hybrid recorders to meet the industry standard, ensuring interoperability with other ONVIF-compliant products. In addition, the Command software platform delivers further capabilities when used as part of a complete March Networks solution, including total fail-safe management with the company’s innovative Shadow Archiving^™ technology.

The intuitive Command interface is one of the industry’s only clients able to run on both Windows^® and Mac^® operating systems, as well as multiple browsers including Internet Explorer^®, Safari^®, FireFox^® and Chrome^™. The award-winning software is also easily tailored, allowing an organization to provide its distinct user groups with only the features they require, which simplifies training and improves user efficiency.

To accommodate different customer environments, Command comes in two versions with the same user interface, powerful feature set and the ability to scale as required. Command Professional supports up to 128 cameras and is ideal for single-server environments. Command Enterprise can support as many as 128,000 cameras with multiple servers, and can also manage March Networks’ new 7532 Hybrid NVR as well as existing 4000 C Series NVR installations.

Command software runs on any commercial-off-the-shelf (COTS) server or in a virtualized environment, reducing capital expenditures and allowing it to be managed similarly to other corporate applications. It supports LDAP/Active Directory^® for quick user setup and the efficient administration of security policies, passwords, access control, and group policy configuration. Command also delivers mass configuration and management capabilities that lower installation and maintenance costs significantly. Further, with Command’s unique server-to-server gateway technology, customers can reduce WAN bandwidth traffic by as much as 90 percent. Read the rest of this entry »

Every year, more than 50 000 children are reported missing in Canada. Avis de recherche (ADR.tv), the Quebec television channel devoted to public safety, is launching Child Alert, an iPhone application that allows parents to create and save a digital profile of their child. In the event of emergency, parents can then quickly send this data sheet to the authorities. A version for Android will be available in the near future.

The authorities stress that the first few hours following a disappearance are crucial. Reacting quickly can significantly increase the chances of finding a child safe and sound. More often than not, however, parents in such a situation are in a state of panic and therefore incapable of giving an accurate description of their child.

The Child Alert data sheet features height, weight, hair and eye colour, plus all other distinguishing features. The app also lets parents save photos of their child taken from a number of different angles.

“Our Child Alert application lets parents have a detailed physical description of their children at their fingertips”, explains Vincent Géracitano, President of Avis de recherche. “The app also sends users a regular reminder to keep their data up-to-date.”

The launch of the Child Alert app has been enthusiastically received by the national police community.

”Our goal at the Center is to protect and save children’s lives. The more tools we have the more we can fulfill our mandate, explains Monique Perras, S/Sgt, NCO i/c National Missing Children’s Services, of the RCMP. We want to congratulate Avis de recherche.tv for their initiative and their support. In working together we can achieve so much more!”

Sergeant Jean-Yves McCann, coordinator of the AMBER alert program for the Sûreté du Québec, agrees wholeheartedly : “When an AMBER alert is activated, time is crucial and every minute counts – so having an electronic ID profile on a cell phone seems like an extremely valuable tool. We will clearly be able to save a lot of time by broadcasting accurate details of the child. And broadcasting photos will greatly increase our chances of success. I would therefore encourage parents in Quebec to use this application, which could become a kind of police insurance if your child ever disappears or is abducted.”

The Child Alert app can be downloaded for $0.99. For every purchase, ADR.tv will assist organizations that help families look for missing children in Canada. The channel will donate a quarter of all funds raised. In Canada the funds will be given to the Child Find organization. Whereas, in Quebec, these funds will be donated to Enfant-Retour Québec.

« Given that one in five children are found after being recognized in a photograph, it is extremely important that parents have recent photos to show the police if their child disappears”, adds Pina Arcamone, Director General of Enfant-Retour Quebec. “The Child Alert app lets parents keep an electronic ID profile on their cell phones. By moving the child identification program onto an electronic platform, we have made it more widely available and easier to access for families everywhere.”

This is the second app launched by ADR.tv. Last fall, the channel launched ADR Alerte, an app that lets users receive and view photos of missing persons, as well as police photos and videos of suspects. In this way, ADR Alerte allows the public to participate in police enquiries.

The Globe and Mail has introduced an exciting and innovative new Facebook app, Globe Lifestream, providing readers with a personalized stream of lifestyle articles, news items, columns and contests that can be shared with friends.

The launch of Globe Lifestream complements the recently redesigned Globeandmail.com/life featuring extensive video libraries, expert advice and indepth archived content under the Globe Life pillars: Health & Fitness, Food & Wine, Fashion & Beauty, Parenting, Relationships, Home & Garden and Travel. Additional Globe Life features include Horoscopes and The Hot Button, a blog for lifestyle buzz and chatter around the hot topics everyone wants to discuss.

“Globe Life is an inspiring and energetic hub offering tips, advice and insight on how to live better. In a dynamic digital age, Globe Life and Globe Lifestream provide readers with the daily content they need to get more out of life wherever they are, whenever they want it,” said Jill Borra, Managing Editor, Features, The Globe and Mail. “Life can change in an instant, and Globe Lifestream allows users to change their personal content stream at any time to suit their evolving interests.”

Readers can install the Facebook application, which customizes content based on current Facebook interactions and specified preferences, make updates, share articles and invite their Facebook friends to join. Likewise, friends can make updates, share and invite others to participate in the conversation.

Users of Globe Lifestream will be able to earn and spend ballots to enter an ongoing contest series with great prizes, such as gift cards and the grand prize including a VIP Package to the upcoming Toronto International Film Festival® in September.

“The Globe and Mail is aggressively pursuing our commitment to provide readers with provocative and compelling content in print, online and mobile,” said John Stackhouse, editor-in-chief of The Globe and Mail. “These new and innovative offerings will continue to stimulate and engage our readers with conversation, analysis and advice on the touchpoints of life.”

The Globe and Mail has also introduced a Globe Life mobile app for readers to access Globe Life content on the go.

Everyone knows the best way to start the day is with a good breakfast, but it’s something many Canadian children miss out on. That’s why Microsoft Canada teamed up with long-time partner Boys and Girls Clubs of Canada to create the MSN.ca Breakfast Campaign, which launches nationally today.

“Close to 700,000 Canadian children live below the poverty line. Boys and Girls Clubs in 700 communities across Canada support critical areas of healthy child development, including addressing child hunger through the provision of nutritious meals and snacks to thousands of young people in need,” says Pam Jolliffe, President and CEO, Boys and Girls Clubs of Canada. “Our longstanding partnership with Microsoft is having a tremendous impact on the lives of the more than 200,000 children, youth and families we serve, and we are thrilled to be working with the MSN.ca team on this Breakfast Campaign, which will help us have an even greater impact on child hunger and nutrition in Canada.”

The eight-week social media campaign encourages Canadians to reset their homepage to MSN.ca – for every homepage reset, Microsoft Canada will donate a breakfast to Boys and Girls Clubs of Canada. With a target of 100,000 homepage resets and breakfast donations, the campaign is anchored by a Facebook application that allows users to ‘toast’ their profile photo and post it to the Wall of Toast, share the cause with their social networks on Facebook and visit MSN.ca to reset their homepage.

“Microsoft Canada has proudly partnered with Boys and Girls Clubs of Canada for over a decade through programs like CanTech, Digital Arts competitions and an Annual Holiday Greeting Card competition,” says Gavin Thompson, Director of Corporate Citizenship, Microsoft Canada. “We are thrilled to offer our Facebook fanbase a unique way to engage with MSN.ca and make a difference in the lives of Canadian kids through the breakfast campaign.”

Distribution360 has been very busy over in Europe. Earlier today the company announced that it has secured the worldwide distribution rights—excluding the UK—for the brand new animated preschool adventure series, Olive the Ostrich (52 x 5’), created by BAFTA-winning animation studio Blue-Zoo. The series will premiere in the UK on Nick Jr. in September 2011.

Written in a highly descriptive, storybook style, Olive the Ostrich is a CGI animated series for kids, which chronicles the adventures of a young ostrich named Olive on her imaginary travels to all sorts of amazing places. In each episode, animators bring to life real pictures drawn by children and submitted through an integrated online component. These animations create all the guest characters, places and objects that Olive encounters. Inquisitive and enthusiastic, Olive loves to solve problems and help people whenever she can. She’ll try anything once, which can get her into trouble, but always finds fun and inventive ways of getting herself out of it.

“Olive the Ostrich is a wonderful new series, and we’re very pleased to be partnering with Blue-Zoo to bring Olive’s adventures to markets internationally,” says Stéphanie Röckmann-Portier, Head of Sales, Distribution360. ?This truly engaging and interactive property allows us to further explore the preschool market for new and exciting opportunities.”

“Olive is a unique property that has been brought to life by children for children. Core to Olive is story making and creativity – both important ingredients in creating a successful property, said Oli Hyatt,Director Blue-Zoo. “We are pleased to be working with Distribution360, and hopefully Olive will now be enjoyed by children in many more countries.”

Join your peers and industry experts from Panduit, The Uptime Institute, Cisco, and Emerson at the Novotel Toronto Centre in Downtown Toronto on May 26th to learn how you can drive change within your enterprise to become more efficient, productive and agile.

Panduit’s ‘The Nature of Transformation’ Roadshows feature presentations, interactive sessions, and roundtable discussions with industry experts that will address business challenges such as evolving customer expectations, technologies, regulations and sustainability initiatives. With a focus on best practices and methodologies, Panduit, Emerson, and Cisco will also discuss cutting-edge solutions in data center and building planning, design, and management that reduce costs while enhancing business performance. Space is limited, so register early if you want to attend.

Absolute^® Software Corporation has released details of several laptop theft recovery success stories from K-12 school districts across the U.S. that utilize Computrace^® by Absolute Software. These recoveries, along with the over 5,000 stolen computers recovered in the last 12 months, demonstrate the value of security software in the prevention of data breaches and the financial loss associated with laptop theft.

Computrace has been successfully deployed by school districts across 39 states as an effective and proven layered approach to endpoint security. In fact, 75% of America’s top 20 school districts depend on Computrace persistence technology to provide them with actionable intelligence to understand where their devices are, regardless of location, and take the necessary action required when a device is at risk.

“School districts throughout the U.S. are facing drastic budget cuts, and as a result, the ability to adequately track, monitor and protect expensive mobile assets both in and out of the classroom is more critical than ever before,” said Lyle Singular, vice president of recovery services, Absolute Software. “The power of Computrace persistence technology combined with the expertise of our Absolute Theft Recovery Team and their established relationships with local authorities provides a clear value proposition to all organizations. Our technology provides resource-strapped IT departments with the necessary visibility and control they need to track and manage their deployed devices and get them back quickly should a crime occur.”

Carleton Elementary School, part of the Detroit Public School District, recently fell victim to large-scale theft. Included in the items stolen were several Mac laptops, which were outfitted with Computrace software. Relying on the tracking capabilities inherent in Computrace, Absolute worked with the local police department to provide a trail of clues leading directly to a suspect.

When contacted by law enforcement the suspect admitted that while he did not steal the devices, he had recently purchased them for $400 each from a nearby gas station. He agreed to return the stolen laptops and one day later, the devices were returned to Carleton Elementary. Read the rest of this entry »

The Interactive Advertising Bureau of Canada today announced the launch of its new Mobile Council, and new partnerships with the Mobile Experience Innovation Center (MEIC) and OCAD University, to drive Mobile Marketing research, education and innovation in Canada.

The Mobile Committee, which has been operating under IAB Canada’s Emerging Platforms Council since 2006, will now be broken out into a full Mobile Council (with various committees now able to organize under it).

Work already done by IAB Canada’s Mobile Committee over the past 6 years includes:

Research

• Creation and annual publication of IAB Canada’s Canadian Mobile Advertising Revenue Survey (2006, 2007, 2008 actuals; with 2009 actuals/2010 budgeted results due out shortly).

Education

• Inclusion of Mobile marketing within the Essential Interactive Handbook (2004-2007), produced with Marketing Magazine as part of the IAB Canada/Marketing Interactive To The Max Conference.
• Creation of a dedicated Mobile In Motion Handbook and Mobile In Motion Roadshow with Marketing Magazine (2006).
• Inclusion of Mobile marketing modules within IAB Canada’s Intensive One-Day Course In Interactive Marketing (since 2006), and the recent launch of a fully-dedicated Intensive One-Day Course in Mobile Marketing (2011), to SOLD OUT! classes and rave reviews In Toronto, Montréal and Vancouver.

Standards

• Inclusion of Mobile Ad Standards within IAB Canada’s Canadian Universal Ad Package (since 2010).
• In-progress work on revisions to Mobile Ad Standards, and the development of new Tablet Ad Standards specifically for Canada.

Networking/Events

• Inclusion of Mobile marketing in IAB Canada’s MIXX Canada Conference + Roadshow — including Mobile Keynotes by Neil Sweeney (formerly StreamTheWorld, now Juice Mobile), Alan Li (Adtech), Kamar Shah (Vortex Mobile), Anthony Novac (Spreed:Inc.) since 2008.
• Launch of IAB Canada’s MIXX Canada Mobile BlackBerry App (since 2009).

IAB Canada’s Mobile Council will be jointly chaired by Peter Vaz, Vice President, Director Digital Communications, MacLAREN M2 UNIVERSAL (who will also retain his Chair role on the Emerging Platforms Council), and Sara Diamond, Chair, Mobile Experience Innovation Centre; President, OCAD University; and Board Member, Interactive Ontario. Read the rest of this entry »

Intertainment Media Inc. has announced that its social media, real time, language translation platform Ortsbo has been endorsed by international rock legend, accomplished global entrepreneur and one of the world’s most recognized personalities, Gene Simmons, who has signed on as a business partner and to serve as Ortsbo’s official spokesperson.

The personification of today’s globally connected, multi-cultural citizen, Simmons is fluent in five languages, including English, Hebrew, Hungarian, and German, as well as some Japanese and he’s working to add Mandarin to his repertoire. Simmons will lend his legendary personality to help spread the word about Ortsbo’s unique, translator experience platform that integrates seamlessly with the most popular social media platforms to enable users from around the world to instantly send and receive messages in their native language.

Along with the new logo created by Gene Simmons, Ortsbo is launching an engaging, dynamic website that offers users the choice of Ortsbo for Silverlight and Ortsbo HTML that is compatible with desktop and mobile browsers, iPad, and other portable computing devices for consumer and commercial environments.

“Ortsbo has changed my life. I can now instantaneously communicate with fans around the world in their native language. It’s opened up so many new doors for me – personally and in business,” said Simmons.

Unlike typical translation software, Ortsbo eliminates the need to cut/copy and paste text into a translator by automatically translating typed text into the specified language instantly. Users simply indicate the desired language for their intended recipient and Ortsbo does the rest. Ortsbo even lets users conduct multiple chat sessions simultaneously across multiple social networks in multiple languages in real time.

Free for consumers to use, the Ortsbo service is ideal for both personal/social communication, allowing users to chat with friends and family around the world or around the neighborhood, and for business communications. Global colleagues can use Ortsbo to collaborate and chat about projects in their native language for faster and more efficient communication that reduces the risk of misunderstanding due to translation errors.

For businesses, Ortsbo provides multi-lingual global communications solutions via RSS, API solutions, private chat networks and custom services allowing organizations to provide seamless communications with their constituents.

“Ortsbo is tearing down language barriers to bridge communication gaps in our infinitely connected global society,” said David Lucatch, president of Ortsbo. “Whether you want to communicate with family and friends back home in Europe, or a business associate in Japan, Ortsbo is changing the way people communicate around the globe by automatically translating your conversation in real time.”

In just nine months, Ortsbo usage has reached the same level that it took internet bellwether Facebook 29 months to achieve, outpacing usage growth at the world’s largest network in one-third of the time. Ortsbo boasts more than 9 million unique users each month. Since launch, over 26.9 million unique visitors from more than 170 countries have logged more than 132.7 million minutes using Ortsbo, translating conversations automatically into more than 50 global languages.

Ortsbo integrates seamlessly with all the most popular social networks you already use, including Facebook, Twitter, MSN, Google Talk, Yahoo! Messenger and many more. For business or personal use, the Ortsbo for Outlook plug-in module will automatically translate emails sent and received for a one-time purchase of just $29.95.

“Our world is becoming increasingly interconnected every day, but the fact that we’re all speaking different languages remains a significant obstacle in achieving a real global connectivity and consciousness,” Lucatch said. “Ortsbo’s quick and easy automatic translation that eliminates the need for the hassle of cut/copy and paste can help eliminate this barrier to move us forward economically and socially and help us to overcome some of the stereotypes, cultural challenges and political obstacles that stand in our way.”

Here’s a trivia fact for you – Gene Simmon’s Family Jewels is the only “family” reality show we watch. No Osbornes, no Kate & Jon, no Sister Wives. We watch the Simmons, because for all their celebrity, they are not afraid to their strengths, their weaknesses, and most of all, their humanity.

CANARIE Inc. has announced that it is accepting proposals from technology entrepreneurs and innovators to develop their products, services or applications using Canada’s Advanced Research and Innovation Network, offering a unique opportunity and competitive advantage for Canada’s small and medium-sized information and communications technology (ICT) companies.

CANARIE’s DAIR – the Digital Accelerator for Innovation and Research Program – is a shared R & D environment where users can design, prototype, validate and demonstrate pre-commercial technologies on demand and at no charge during the pilot phase of the program, which runs from May 2011 until March 2012. Based on a successful pilot, the program will be expanded to incorporate additional users, such as multinational enterprises and academic researchers.

The  Digital Accelerator for Innovation and Research Program is open to developers of:

• Multi-player online games
• Transactional software such as e-banking
• Telecom software such as billing
• Web-based apps such as social networking/marketing
• Other digital products, services and applications

“Canada is rich in terms of technical talent and technology start-up companies. There are many companies involved in developing advanced networking solutions and associated software systems across the country. The DAIR Program represents an innovative way to help these companies rapidly develop solutions for world markets. It will provide a substantial boost to the technology R & D community in Canada,” said Terry Matthews, Chairman and founder of Mitel, March Networks, Solace Systems and many other Canadian technology companies.

“DAIR is a very welcome program,” said Mr. Matthews. “This will help a large number of developers in smaller ICT organizations who often lack the resources to test their solutions in an advanced R & D network environment.”

CANARIE announced DAIR in December 2010 in response to data showing Canada’s ICT sector underperforms in comparison to its global peers. DAIR is designed to stimulate the ICT sector by removing a competitive barrier for SMEs and by promoting made-in-Canada product development and commercialization.

DAIR helps accelerate time-to-market for SMEs by providing access to an R & D environment consisting of a high-capacity fibre optic network, macro cellular and WiFi access, and compute and storage resources. This environment will offer SMEs the opportunity to move products quickly towards commercialization, without incurring additional development costs.

Applicants are urged to submit their proposals by April 22, 2011, as these will be evaluated by May 2. Proposals accepted after that date will be evaluated within 5 business days. The first group of users is expected to access DAIR in May 2011. Selection criteria for the program include expected cost and time savings with respect to product development, and alignment of technical requirements with DAIR resources.

OpenText has been ranked Canada’s top software company for the third consecutive year by the Branham Group, a leading Canadian industry analyst and strategic consulting firm serving the global information technology marketplace.

“OpenText is really a homegrown Canadian success story, given that the company evolved from an ambitious project at the University of Waterloo initiated 20 years ago,” said John Shackleton, Chief Executive Officer at OpenText. “We’re delighted to have become one of Canada’s flagship high-tech companies, and to be named the top software company again this year.”

The Branham300 has highlighted the top Canadian and multinational ICT companies operating in Canada, as ranked by revenue, for almost 20 years. “OpenText leads the Canadian Software sector on the Branham300 again this year, closing yet another year of positive growth,” today’s Branham300 announcement states.

OpenText’s growth is reflected in the expansion of its headquarters location in Waterloo which when completed this summer more than doubles the capacity at the facility. The company now operates in 114 countries serving millions of software users worldwide and partnering with companies like Microsoft, SAP and Oracle. OpenText is focused on providing social networking software that is secure and robust enough for use behind corporate firewalls; mobile solutions to ensure that content can be accessed everywhere; and advanced content analytics technology to improve search and Web user experience. OpenText was the first company ever to provide secure social networking collaboration for world leaders at the Toronto and Korea G-20 Summits held in 2010.

“OpenText is helping enterprises globally manage content challenges, something that is becoming increasingly critical in a digital world,” said Shackleton. “When meeting with our customers throughout the world, we find that the role of enterprise content management solutions has never been more relevant for improved productivity and performance.”