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Study: Consumer Social Technologies Drives Enterprise Social Collaboration

avanade [1]Avanade [1], a global business technology solutions and managed services provider, has released results from a global survey [2] (PDF) on adoption of social collaboration technologies by 4,000 end users and 1,000 business and IT decision-makers in 22 countries. Data from the research shows that the majority of businesses are using social networking technologies in the enterprise.

However, Avanade’s research also reveals common misconceptions when it comes to social collaboration. Those who have adopted social networking technologies in their company reported using consumer-oriented social technologies. Sixty-nine percent of Canadian companies use Facebook (74 percent globally) for collaboration while 49 percent use Microsoft SharePoint (39 percent globally), 20 percent use IBM Open Connections (17 percent globally) and 18 percent use Salesforce Chatter (12 percent globally).

But, data shows this trend may change in the next 12 months. Canadian decision makers planning to adopt social technologies report Microsoft SharePoint and Salesforce Chatter at the top of their list of collaboration deployments planned in the coming year. Though Facebook is currently ranked No. 1 among social collaboration technologies in use today (69 percent), when asked what social tools businesses wanted to adopt in the next year, Facebook fell to the very end of the list with only 8 percent of decision-makers respondents, both in Canada and globally, noting it as a priority.

Avanade’s research also shows the majority of businesses that have adopted social collaboration tools are seeing benefits and making plans to adopt more social tools in the future. Key data findings include:

“We see the rise of social collaboration technologies as a huge opportunity for Canadian companies to empower end users and see positive results when they have the right strategy in place,” said Benoit Bertrand, Avanade Canada CTO and vice president. “The presence of consumer technologies in the workplace is creating demand for new ways of working, and the majority of Canadian business and IT decision makers believe social collaboration technologies will help enable greater productivity and achieve business goals.”

To learn more about Avanade’s views on social collaboration, please visit www.avanade.com/socialcollaboration [3].

About the Global Survey
Avanade’s survey was conducted by Vanson Bourne [4], an independent specialist in market research for the technology sector. It surveyed:

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2 Comments To "Study: Consumer Social Technologies Drives Enterprise Social Collaboration"

#1 Comment By @AvanadeNews On Tuesday May 21, 2013 @ 6:14 am

RT @VillageGamer: Canada Data Survey from @AvanadeNews – Consumer Social Technologies Drives Enterprise Social Collaboration [9]

#2 Comment By @neilrichards On Tuesday May 21, 2013 @ 7:06 am

RT @VillageGamer: Canada Data Survey from @AvanadeNews – Consumer Social Technologies Drives Enterprise Social Collaboration [9]