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Fitbit Flex Wristband Now Available In Canada

fitbit [1]California connected health & fitness developer Fitbit [1] has announced the national Canadian launch of its best-selling products. For the first time, Fitbit’s wearable health devices, including the popular Fitbit One [2] clip, the newly released Fitbit Flex [3] wristband and its wireless scale will be available at Best Buy Canada, Future Shop and London Drugs stores across the country and online with other major retailers, including Sport Chek joining later this summer. This launch brings the full line of Fitbit products to the Canadian retail market, giving consumers the chance to try out the full Fitbit product line and the new Fitbit Flex Activity + Sleep Wristband—the first and only wristband activity tracker available with Bluetooth 4.0 for real-time syncing, making it the perfect way to fit fitness into a busy, on-the-go lifestyle.

Slim, Stylish, Flexible Wristband

Flex is the most advanced wireless activity wristband on the market, offering Fitbit’s proven technology, accuracy and durability, all in a slim, lightweight wristband design. During the day, Flex tracks your steps, distance and calories burned. Its LED lights show how your day is stacking up against your goals. At night, Flex measures your sleep cycle to help you see how to sleep better. This wristband is, of course, flexible—comfortable enough to wear all day and night, durable enough to wear in the shower or rain.

Fitbit Flex features include:

Fitbit Flex ($99.95 CAD) and the full Fitbit product line is available starting today at major Canadian retailers and select Apple stores, as well as online at Fitbit.com and Amazon.ca. Flex trackers are sold in Black or Slate bands, and you can purchase accessory packs (Teal, Tangerine, Navy) for $29.95 CAD for all three or $14.95 CAD for one color.

“We are incredibly excited to expand our presence to retail stores in Canada—there’s been a demand for sometime now, as people have been ordering our products from the States, so we’re thrilled they can now get them at a local retailer,” says James Park, CEO and co-founder of Fitbit. “We’ve worked hard to develop the most seamless, versatile and accurate activity trackers, and with the addition of Flex, we truly have a product line that fits any lifestyle.”

Robust Product Line

Canadians are now able to purchase Fitbit’s other connected health and fitness products in retail locations near them.

“I’ve been using Fitbit products with my clients for a long time,” said Toronto native and personal trainer, Harley Pasternak, author of Canada’s best-selling book The Body Reset Diet. “Keeping track of how active you are throughout the day is such an effective way to stay engaged with your health, and Fitbit’s products are powerful tools that help my clients reach their health and fitness goals.”