Village Gamer

Regina-based NetSecure Technologies, a provider of online transaction security solutions for financial institutions has announced that its personal credit card reader, SmartSwipe, is now compatible with the Firefox® Web browser 3.6 or higher. Made available to financial institutions earlier this year, SmartSwipe helps protect consumers’ private information, while they shop online. The device is also compatible with Explorer 6.

“By enabling SmartSwipe to operate with various Web browsers, the personal credit card reader is a viable security option to a broader customer base,” said Daniel McCann, president, NetSecure Technologies. “For financial institutions, this means the potential for increased sales through bank-branded credit cards. Because of the security benefits, consumers are more likely to shop with that card, making SmartSwipe the ultimate “top of the wallet” product for financial institutions.”

“Additionally, SmartSwipe improves customer satisfaction and confidence,” McCann continued. “Confidence in banking is at an all-time low, but by offering a personal security device that puts the consumer in control, financial institutions have an opportunity regain trust.”

Hackers are increasingly becoming more sophisticated, and anti-virus software is no longer enough to protect consumers. SmartSwipe provides proactive protection against all existing attacks as well as new emerging attacks, such as the latest Zeus Trojan virus, reported to have stolen more than $1 million from U.K. bank accounts this summer.

By leveraging NetSecure’s Dynamic SSL technology, SmartSwipe secures sensitive data at the point of origin, before it ever reaches the computer, protecting sensitive financial and personal information from endpoint threats such as keylogging, Spyware and Man-in-the-Browser.

Virtual-Vancouver.com will host a Virtual Night of Comedy, a real-time web stream of an all-star comedy event scheduled Sept. 16 at BBQues restaurant. This marks the first time this kind of live comedy and entertainment has been made available to thousands of residents without leaving their homes.

The local barbecue eatery has teamed with Virtual-Vancouver.com parent company Utherverse Digital to host the event on stage while simulcasting it live online at BBQues in-world location. Attendees in real life will be able to watch virtual avatars within the 3D world via TVs located throughout the restaurant, while virtual partygoers will see the live in-person event from within the online world.

“This provides a new, exciting and unique experience for people to view live entertainment either in person or in the virtual world if they can’t make it to the actual event,” Utherverse President Zak Zarry said.

The event will be hosted by local comedian Greg Kettner and will showcase top-rated acts that have been featured at Yuk Yuks, Just for Laughs, CTV’s Comedy Now, Las Vegas HBO Comedy Festival and Canada’s Next Top Comic. The headlining act will be Patrick Maliha, supported by fellow funnymen Chris James, Kyle Jones and several others.

The live web stream will start Sept. 16 at 7 p.m. in the BBQues virtual space with a $5 cover charge. The virtual event also will have a small cover charge using a virtual currency called “Rays.” BBQues’ physical location is 1043 Mainland St. in Yaletown.

Charlottetown’s ScreenScape, a community-based digital signage network, has launched its foursquare widget, the first foursquare application for digital signage networks. The widget empowers businesses who use both ScreenScape and foursquare to recognize and reward foursquare users in real-time by showing custom foursquare content on digital displays inside their venue. ScreenScape Members can start using the new widget today by logging into their account, as normal, and browsing to “add content”.

The market for location-based services like foursquare is still maturing, but adoption numbers are growing quickly. Foursquare currently has over 3 million registered users, and adds more than 100,000 new members a week. At the same time, marketers are still exploring how to best manage their promotional campaigns using location-based services and how to engage and reward users of the services on-premise. ScreenScape’s foursquare widget gives businesses the tools to harness foursquare for highly targeted in-venue marketing, or “hyper-local marketing,” that speaks directly to the customer and influences purchasing decisions in real-time. By acknowledging and rewarding foursquare user check-ins, venues can deepen customer loyalty and encourage them to continue to visit their venue and check-in, as well as recommend their own network of friends to do the same.

“With the release of our new foursquare widget, ScreenScape has clearly demonstrated its uniqueness in the digital signage industry. ScreenScape-powered displays can play a key role in helping to manage location-based services and bridging the gap between online and on-site marketing. By encouraging check-ins and posting real-time messages we are able to complement location-based marketing services and deliver to our community of users another interesting way to engage with customers,” said Kevin Dwyer, president and chief executive officer of ScreenScape. “Foursquare has broken new ground with its service, and we believe ScreenScape is the perfect tool to bring it to life where it really counts – right at the point-of-sale.”

ScreenScape is built on open Internet technology and delivered as software-as-a-service (SaaS). Businesses with multiple venues use ScreenScape to easily manage and push content out across screens in each venue. ScreenScape’s foursquare widget helps businesses more effectively manage their foursquare campaigns across venues and ensure that staff members in each location are aware of current promotions. For instance, each venue can be equipped to deliver location-specific content such as welcoming the Mayor, while all company screens can display the same foursquare promotion.

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EA has revealed results from a study conducted by The Nielsen Company which shows the degree to which brand advertisements within video games can boost real life sales. The study, commissioned by EA on behalf of Gatorade, shows that in-game advertising increased household dollars spent on Gatorade by 24%, and offered a return on investment of $3.11.

The study focused on households that purchased at least one of six EA SPORTS™ titles: NHL® 09, NHL 10, NBA LIVE 07, NBA LIVE 08, NBA LIVE 09 and NBA Street Homecourt. Gatorade had a variety of product placements within the games including arena signs, players’ water bottles, score updates and other call outs.

The study was based on Nielsen’s US Homescan panel of more than 100,000 households, representative of the US population, including a subset of Homescan homes that scanned video game UPC (Universal Product Codes) barcodes. The scanned barcodes were matched to a reference library of more than 14,000 video game titles. Nielsen compared the households that purchased at least one of the studied games before and after Gatorade branding was integrated into the games (the test group) with households that didn’t purchase one of the games (the control group).

These test and control group homes are projected out to the broad Homescan panel by matching them with the larger Homescan household universe based on similar purchase patterns and demographics in order to achieve a statistically reliable sample. Finally, the sales impact of Gatorade advertising was measured by analyzing and comparing Gatorade purchase behavior between the households that had and hadn’t purchased the games that carried Gatorade advertising.
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Vancouver’s 6S Marketing announces the launch of a groundbreaking program, the 6S Strategy Academy, to provide Internet marketing courses for businesses. The program is ideal for marketing professionals, business owners and employers looking to incorporate online marketing strategies into their business for the first time, or improve upon existing online marketing initiatives by training and empowering staff.

6S Strategy Academy is an extension of the vast expertise and resources at 6S (@6S_Marketing) to businesses that would benefit from implementing Internet marketing concepts and strategies in-house. Their commitment to education, demonstrates 6S’s interest in seeing the value of Internet marketing recognized beyond signing and serving clients.

“Our mission at 6S has always been to provide outstanding Internet marketing services while continually focusing on return on investment for clients,” states Chris Breikss, Co-Founder and President at 6S Marketing “We think we have unlocked the key to such return on investment in effectively teaching what we preach through the 6S Marketing Strategy Academy.”

The 6S Strategy Academy offers a series of courses guiding companies through beginner and intermediate concepts and tactics, with an overall aim to assist in the composition of a comprehensive online marketing strategy for the business.

Current courses offered through the 6S Strategy Academy:

001 Online Marketing Strategy Training – This course provides guidance on how to create an online marketing strategy and online marketing plan using industry best practices. Website marketing, permission email marketing and social media marketing are covered.

002 Search Engine Marketing Training – A strategic review of a company’s web site’s search engine placements to identify changes needed to improve ranking on Google, Bing, and Yahoo.

003 Social Media Marketing Training – A course on how to best use current social media tools such as Facebook, Twitter, Youtube and Flickr to market a business.

The 6S Strategy Academy is designed for companies looking to bring SEO and Internet marketing tasks in-house or provide employees with better skills in managing and measuring internet marketing efforts.

The courses are eligible for financial assistance through the Workplace Training for Innovation Pilot Program (WTIP) established by the BC Ministry of Advanced Education and Labour Market Development. WTIP provides funding to eligible employers with less than 50 staff for the employee training of their choice, delivered by the training provider of their choice.

Ubisoft and Rodale Inc., publisher of Men’s Health and Women’s Health magazines, have solidified a partnership to create workouts specifically tailored to men’s and women’s individual fitness goals and needs for the new video game, Your Shape: Fitness Evolved. Available exclusively on Microsoft’s Xbox 360® video game and entertainment system, the game will launch alongside Microsoft Kinect™ for Xbox 360® in November, 2010.

Bringing together gaming and fitness industry leaders, this partnership marks the first foray into the video game business for Men’s Health and Women’s Health and the first in-game magazine partnership for Ubisoft. Your Shape: Fitness Evolved will deliver dynamic, interactive, customizable and convenient at-home workouts, created by Men’s Health and Women’s Health fitness experts.

The programs from Men’s Health include “The Sleeve-Busting Arms Workout,” and “The Ultimate Men’s Health Fat Loss Workout.” The workout programs from Women’s Health include “The Perfect Legs and Butt Workout,” “The Toned Arms and Shoulders Workout,” and “The Skinny Jeans Workout”. All workouts are designed so that users can integrate free weights into the programs.

“Microsoft’s Kinect platform allows us to deliver precise fitness instruction and form-based feedback into the home,” said David Zinczenko, Editor-in-Chief of Men’s Health and Editorial Director of Women’s Health. “We’re excited to partner with Ubisoft to further expand the Men’s Health and Women’s Health brands beyond the pages of the magazines and give gamers everything they need to shape up.”

“Most people probably don’t associate killer abs and weight loss with video games, but, now they can,” said Tony Key, Senior Vice President Sales and Marketing at Ubisoft, U.S. “The partnership between Ubisoft’s Your Shape: Fitness Evolved and Men’s Health and Women’s Health leverages their fitness know-how to develop the most effective workouts possible.”

As part of the partnership, the game will be co-marketed by Men’s Health, Women’s Health and Ubisoft. In addition, some of the featured workouts from Men’s Health and Women’s Health will be available as a free application on Apple’s iPhone and iTouch devices.

If you have been considering switching to Unity 3D for game development but are unsure of where or how to start, Ryan Henson Creighton, founder of Untold Entertainment, has written a book just for you. Available now for pre-order, Unity 3D Game Development by Example Beginner’s Guide is due out later this month.

Overview of Unity 3D Game Development by Example Beginner’s Guide:

* Build fun, simple games using the free Unity 3D game engine even if you’ve never coded before
* Learn how to “skin” projects to make totally different games from the same file – more games, less effort!
* Deploy your games to the Internet so that your friends and family can play them
* Packed with ideas, inspiration, and advice for your own game design and development
* Stay engaged with fresh, fun writing that keeps you awake as you learn

What you will learn from this book:

* Find out how people are using the amazing new Unity 3D game engine
* Develop and customize four fun game projects, including a frantic race through hospital hallways with a still-beating human heart and a catch game with a jilted lover that morphs into a space shooter!
* Create both 2D and 3D games using free software and supplied artwork
* Add motion, gravity, collisions, and animation to your game objects using Unity 3D’s built-in systems
* Learn how to use code to control your game objects
* Create particle systems like shattering glass, sparks, and explosions
* Add sound effects to make your games more exciting
* Create static and animated backdrops using multiple cameras
* Build crucial elements you’ll use again and again, like timers, status bars, title screens, win/lose conditions, and buttons to link game screens together
* Deploy your games to the Web to share them with friends, family, and adoring fans
* Discover the difference between game skins and mechanics, to earn more money from your games

PadWorx Digital Media, Inc., an independent developer of a new category of interactive eBooks for tablet PCs, today announced that it is set to debut a series of eBooks on September 15th that combine text, gameplay and interactive touch screen technology to create a new digital book experience completely controlled by the reader. The series of interactive eBooks will be released on Apple®iPadTM in Fall 2010. There will be two debut titles, the first of which is for teens and adults, with the second title being suitable for families.

“With user interaction on almost every page, our books put the power to bring stories to life into the hands of the reader,” said Jeffery Alan Schechter, director and producer of Padworx Digital Media, Inc. “This is not your typical passive eBook experience. Because we develop our eBooks on our own game engine, our readers get engaged not only with the text of the story, but also with the interactive graphics and the gameplay elements. The reader, the graphics and the text form a partnership to create the ultimate reading experience.”

Schechter, a two-time Emmy-nominated writer and producer who is well-known for creating Contour, Mariner Software’s award-winning story development software system, founded PadWorx Digital Media in 2010 with his partner, Tod Baudais, a game programmer and the head of software for a feature animation film studio. PadWorx Digital Media is dedicated to pushing the boundaries of tablet PC capabilities in order to create unique ways for readers of all ages to experience both literature and entertainment.

Desire2Learn Incorporated (Desire2Learn), a leading provider of mission-critical enterprise eLearning solutions, is the recipient of a Best in Category Award for Learning Management based on the results of the 2010 IMS Learning and Education Technology Satisfaction and Trends (LearnSAT) survey.

For the 2010 competition, only 12 awards were made for “Best in Category.” Recipients were honored at the awards ceremony and presentation held earlier this year during the Learning Impact Conference in Long Beach, CA. Jeremy Auger, COO, Desire2Learn was on-hand to receive the award.

“Congratulations is extended to Desire2Learn on receiving this unique and meaningful award,” says Dr. Rob Abel, Chief Executive of IMS Global Learning Consortium. “It is the only award we are aware of where the end-user institutions and school districts can express their satisfaction with the vendors.”

The survey, conducted by the IMS Global Learning Consortium, in cooperation with Campus Technology magazine, is unique, for an open web-based survey, in its qualification process of the respondents and cross-check to eliminate any vendor responses or “ballot box stuffing.”

The LearnSAT report, and underlying research, is conducted to provide level of satisfaction information in the use of technology to support teaching and learning to a new and rapidly evolving marketplace. Through the LearnSAT report, those responsible for implementing and supporting solutions in this new marketplace have additional information to supplement that supplied by vendors as to the level of satisfaction expressed by current clients.

“We are honored to be the recipient of this prestigious award from IMS,” states John Baker, President & CEO, Desire2Learn. “The award provides external verification of our continuous commitment to our mission of focusing on our clients and providing them with outstanding client service and support as they continue to strive to ensure program and service excellence to their learning communities.”

A unique aspect of this research is that it also looks at trends in how these technologies are being used and supported, as well as the technologies themselves. It is based on over two years of research uncovering best practices for success in Internet-Supported learning. The IMS Global Learning Consortium LearnSAT is the learning community’s number one source for satisfaction and trends in the use of technology to support learning. Further information on the survey can be found online.

Desire2Learn was also the first LMS provider to have attained the IMS Basic Learning Tools Interoperability (IMS Basic LTI) standard. LTI is a standard developed by IMS Global Learning Consortium to allow Tool Consumers (Learning Management Systems primarily) to easily link to and pass user / organization / course information to Tool Providers (other online applications for eLearning such as wikis, simulations, protected content, assessment tools, etc.).

Unity Technologies, provider of the Unity development platform for highly interactive 3D content on the web, iPhone, iPad, PC, Mac, Android, Wii™, Xbox 360 and PlayStation®3, today announced that Unity is powering the virtual visualization experience for Scion’s brand new Canadian website.

“We chose Unity after seeing it used to create realistic 3D environments in the gaming world and thought why not try to bring that experience to building your car. So many of us grew up customizing our cars for different racing games and expect the ability to personalize our cars in real life too,” said Jeremy Schaab, Brand Manager, Scion Canada. “Scionnation.ca makes it easy for people to customize, build and price the Scion of their dreams at home or in our dealerships using the latest touch screen technology.”

Scion brings Toyota brand quality to the table but with a distinct twist – delivering designs and vehicles custom-built for personal expression that target a different market with an entirely distinct mission. Scion set out to build vehicles tailored to the needs and tastes of a new generation of trendsetting drivers. The outcome is a complete range of iconic urban vehicles that combine attitude, affordability, quality and fuel economy. Each Scion offers a broad array of dealer-installed Scion accessories and TRD Performance Parts that give every Scion driver the means to boldly express their personality and individuality.

“Scion made the right choice in selecting the Unity development platform. It allowed us to easily conceptualize what Scion wanted and gave us ample time to perfect it,” said Jaja Ishibashi, Director, Business Development, Works Zebra USA, Inc. “There is no way we could have done the site launch with three vehicles with any other development platform. Unity’s studio environment gave us a realtime WYSIWYG visualization, helping us to see what we could expect at runtime.”

Unity makes it possible for users to experience this compelling new vehicle lineup and personalize them with accessories virtually like never before – taking interactivity to a whole new level. Consumers can “build” their vehicle with every possible combination of colors, wheels and TRD performance parts and then view their car from any angle and rotate with the same type of motion used on smartphones today. Each accessory has animations that “fly” in and show exactly where they are installed and what they look and sound like. Consumers can send their personalized Scion to a dealership and arrange a test drive. Fully customized vehicles can then be built to order and delivered in a couple of days.

“Rich and interactive 3D can be used to increase customer engagement and brand loyalty like nothing else,” said David Helgason, CEO of Unity Technologies. “Today’s web savvy generation expects a high level of interaction and aesthetics, and online customization and visualization will become increasingly important for every online business. Even though Unity was made for games, it turns out that the exact same technology is right at home for so many other uses.”

Capcom and Blue Castle Games are happy to announce that its recently released downloadable title, Dead Rising 2: Case Zero, has broken all records on Xbox LIVE with the best week one unit sales in the history of all content distributed through Xbox LIVE Arcade. The prologue to the highly-anticipated Dead Rising 2, Dead Rising 2: Case Zero, launched last week as a unique piece of downloadable content exclusively for Xbox LIVE Arcade. A standalone title that helps bridge the gap between the original Dead Rising and the soon-to-be-released Dead Rising 2, it allows fans a taste of the new Dead Rising world on Xbox 360.

The unique prologue experience gives gamers a glimpse of what’s to come in Dead Rising 2 as it includes new combo weapons; your first look at survivors and a psycho; an introduction to new protagonist, Chuck Greene and his daughter Katey and a system that allows you to carry your character attributes collected in Dead Rising 2: Case Zero into the main game.
Dead Rising 2: Case Zero is now available exclusively to download on Xbox LIVE Arcade. Dead Rising 2 will launch on the Xbox 360, PlayStation 3 and PC on September 28, 2010.

EA Black Box has announced that Need for Speed™ World, the massively multiplayer online action racing game, has surpassed one million registered users. In the coming weeks and months, Need for Speed World will be adding new features and game-expanding content including more cars, deep performance customization, a new world region and a co-op pursuit mode.

Starting today, all players will have full access to Need for Speed World for free (see site for details). Racers can play the entire game at no cost or can purchase SpeedBoost items to accelerate their career progression including items like power-ups, double XP periods and even rental cars. Every player can now feel the rush of illicit street racing as they speed their way through an immersive, socially-connected Need for Speed experience.

“Need for Speed fans have played a critical role in making Need for Speed World a success. Fan feedback has helped shape every aspect of the experience – whether it’s the creation of a new feature or improving polish and progression,” said John Doyle, Senior Producer, Need for Speed World. “We’re excited to open the gates so that every Need for Speed World player now has free access to all current and future content including new modes, cars, features and more.”

Need for Speed World brings together best in class action racing with an unparalleled social experience for the PC. Players can compete against their friends, family or pick from thousands of top ranked players to challenge in intense online battles and police pursuits. Gamers race the way they want in an ever expanding world that continues to grow with a constant stream of new content, cars, and features.

Best Buy Canada is looking to award $200,000 in technology grants to teachers and students who are passionate about technology in the classroom. Starting Monday, September 13, Canada’s fastest growing retailer of consumer electronics will begin accepting entries for its 2010 Best in Class Fund program.

The need for effectively incorporating the latest technology into Canadian schools was highlighted in a 2009 survey of advanced use of ICTs (Integrated Communications Technologies) conducted by the International Telecommunications Union. The survey showed that Canada dropped to 19th place, down ten places from its ninth place standing in 2002, indicating that Canada is losing its competitive edge regarding technology into the classroom.

The Best in Class Fund program was conceived in 2008 to inspire teachers and students to develop compelling educational projects that will advance learning through the integration of technology in the classroom. This type of learning is recognized as key for scholastic success by numerous experts including Dr. David Vogt, Director of Digital Learning at the University of British Columbia’s Educational Technology Department and member of the Best in Class Technology Advisory Board.

“There are numerous studies that show how the effective use of technology by trained teachers can create a superior learning experience for students,” says Dr. Vogt. “What makes Best in Class such a strong program is that it equips schools with cutting edge technology and then brings in experts to help teachers and students understand how they can best integrate this new technology into the classroom.”

In addition to $20,000 for the latest in digital technology, each of the ten winning schools will also receive in-the-classroom support and ongoing online support from Best Buy’s Geek Squad. Experts in technology installation, trouble shooting and functionality, the Geek Squad will offer their expertise to the teachers and students of the winning schools to help them understand how to get as much as possible out of this new technology to maximize the learning experience.

The submissions will be reviewed by the Best in Class Technology Advisory Board comprised of leaders in the areas of technology and education. This year’s advisory board members include: Dr. David Vogt, Director of Digital Learning Projects for the University of British Columbia’s Faculty of Education; Dr. Michele Jacobsen, Chair of Educational Studies in Language, Culture & Technology at the University of Calgary’s Faculty of Education; as well technology experts and respected journalists Marc Saltzman and Francois Charron.

The Best in Class Fund Program began in 2008 and to-date Best Buy has donated $500,000 in technology grants to schools in Canada. The program is open to teachers and students in grades 7 – 12 in BC, AB, SK, MB, ON and NS, levels 2 – 5 in French-speaking QC schools and grades 8 – 11 in English-speaking QC schools.

Students and teachers are asked to develop their proposals, which must include a video and a written proposal that outline how they would like to integrate various consumer electronic technologies in the classroom and how it will provide an educational benefit, and submit online between Monday, September 13 and Sunday, October 24, 2010. One submission is allowed per school and it can come from a single class, or from a cross section of students and teachers from the same school, such as Student Council or other student clubs.

Staples Canada has opened online registration for their Recycle For Education program, which recycles used ink/toner cartridges, then donates funds back to participating schools.

“We want students to not have to worry about supplies – we realize schools are on tight budgets and can use the help,” says Steve Matyas, president of Staples Canada. The Recycle For Education program is easy; used cartridges can be dropped off into specially marked recycling bins at any of the more than 320 stores in Canada.

Money is donated to elementary and high schools registered with the program and any publicly funded elementary and secondary schools are welcome to sign up.

To be eligible, schools are asked to register with the program between September 1 and December 31, 2010. Funds raised from the previous year will be distributed in May 2011, in the form of a Staples gift card, to participating schools.

TransGaming Inc. today announced the release of the GameTreeTV Authorized Developer Program aimed at creating a vibrant third party video game development community for the GameTreeTV Platform, being deployed this fall. The Authorized GameTreeTV Developer Program gives developers access to the GameTreeTV Software Development Kit (SDK), technical support, and platform hardware required to bring their games to the next generation of set-top boxes and connected Consumer Electronic (CE) devices for the home.

GameTreeTV delivers a comprehensive on-demand gaming solution optimized for HD TV through the next generation of set-to boxes and connected CE devices based on Intel® CE Media Processors. The GameTreeTV Authorized Developer Program empowers content creators to build and deliver innovative games specifically for the GameTreeTV Platform, allowing them to realize new distribution and revenue opportunities in the rapidly growing interactive App-TV environment.

“The global response to GameTreeTV has been amazing and game developers have been eagerly working with us to ready their games for commercial distribution on the GameTreeTV platform for this fall,” commented Vikas Gupta, President & CEO of TransGaming, Inc. “The GameTreeTV Authorized Developer Program allows us to create a broad content development community for the GameTreeTV Platform, ensuring we have the best and most innovative catalog of games for CE consumers globally. Our objective with the Program is to deliver a balanced library of video games that blends the most innovative independently developed content with games based on well recognized franchises.” Read the rest of this entry »