Coca Cola Monitors National Happiness
Canadians say they don’t need extravagance to be happy. So what inspires them? It’s the simple things in life, like spending time with family and friends, experiencing the majesty of Canada’s landscape and participating in charitable acts. These are among the top activities that bring Canadians happiness, according to a new survey from Coca-Cola, aptly named the Coca-Cola Happiness Monitor. The survey is the most comprehensive online study on happiness in Canada.
The Coca-Cola Happiness Monitor, conducted in celebration of Coca-Cola’s 125th anniversary, canvassed 5,000 Canadians 16 years and older. Respondents were asked about all things “happiness” including social networks, active living, work and the influence of Canadian icons and landscapes in their lives. Results showed more than half of Canadians believe they are happier than the average person. The number-one contributing factor to personal happiness is family or a significant other at 71 per cent.
“For 125 years Coca-Cola has championed the values of optimism, positivity and happiness,” said Nicola Kettlitz, President, Coca-Cola Ltd. “The Coca-Cola Happiness Monitor will help us inspire and encourage more of those happy moments that allow us to pause, refresh and experience life’s simple pleasures.”
Throughout the year, Coca-Cola will release additional results of the Coca-Cola Happiness Monitor. Further insights will include those moments, locations and times Canadians are happiest, as well as the happiest occupations in Canada, stress levels, ambitions and views on money.
Coca-Cola Happiness Monitor Highlights
Go Canada Go! Canada’s gold medal win in men’s hockey at the Vancouver 2010 Olympic Winter Games was the happiest national sporting event for almost half of the country (47 per cent). The 1972 Canada vs. USSR series was a distant second at 17 per cent. (Why wasn’t the Women’s gold medal win included in this? I feel it’s just as important for national morale as the men’s gold medal win.)
Natural wonders….Drawn to the vast landscape of astonishing natural and rugged beauty, close to one third of Canadians (32 per cent) say that the Rockies in Banff, Alberta, make them the happiest.
- The runners up? The dance of the Northern Lights, which light up 26 per cent of the population, and Niagara Falls, a popular tourist destination and source of natural happiness for 15 per cent of the country.
- The rugged Rocky Mountains are a popular source of scenic happiness amongst men and older citizens, while women and younger Canadians were more likely to cite the Northern Lights.
- Third-generation Canadians, also partial to the Northern Lights, were less likely to choose the thundering waters of Niagara Falls as the natural phenomenon that makes them the happiest.
- The Falls scored big points with Canadian parents, who cited this natural wonder most often.
Happiness is a helping hand. Whether by giving time or money, nearly half of Canadians (49 per cent) say that they feel happy when they support charitable causes, with 14 per cent saying it makes them extremely happy. Read the rest of this entry »
posted in National News, Research Studies By: Tami | Print This Post