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  • ViXS Launches XConnex Brand for Networking and Communication Products

9th September 2011

ViXS Launches XConnex Brand for Networking and Communication Products

vixsViXS Systems Inc. has announced a new product category under the brand XConnex. XConnex products are focused on developing advanced home networking and communication products optimized to work with ViXS’ video technologies in the XCode family of networked media processing products.

“The XConnex brand is a strategic part of our product and technology portfolio as it extends ViXS’ leadership and capabilities in delivering end-to-end system solutions,” said Sally Daub, president and CEO of ViXS Systems. “ViXS’ customers will deliver cutting edge products more quickly to market when they leverage the optimized platform that combines ViXS’ XConnex products, XCode media processors, and XtensivTM software suite.” Read the rest of this entry »

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9th September 2011

Quebec Technology Association Looking For Startups

Quebec Technology AssociationThe Quebec Technology Association (AQT) invites managers and partners in the information and communications technologies industry to recommend candidates for the third year of its 1-2-3 GO! program. Each year, the program provides 33 business startups with the opportunity to take advantage of a free AQT membership, a targeted support program and substantial savings on the registration fee for other training and AQT Accelerator networking services.

“We offer 33 free memberships per year, based on recommendations from our members who want emerging businesses to learn from experienced managers. This way, startups in accelerated growth mode can avoid potentially costly errors”, says Nicole Martel, President and General Manager of the Quebec Technology Association. Read the rest of this entry »

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8th September 2011

Hasbro Canada and Toys R Us Team Up To Support Starlight Children’s Foundation

HasbroIf your racecar has sped away from your Monopoly board or you’re embarrassed about the sorry state of your Sorry! game, then Hasbro’s Great Games Trade-In Event is the perfect solution to revive your board games and your Family Game Night experience.

This fall, Hasbro Canada Corporation has teamed up with Toys”R”Us locations across Canada to help families responsibly dispose of their old, worn-out games. Toys”R”Us is offering exceptional savings to replace these old games with new refreshed editions of Hasbro games, to bring an extra dose of fun to all Family Game Night gatherings. At the same time, consumers will also be contributing to a great cause. Read the rest of this entry »

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8th September 2011

Unilever Launches Branded Game Channel With WildTangent in Canada

WildTangent and the Degree® brand are working together to deliver free access to premium games for a limited time within the WildTangent Games service. Designed to appeal to male hardcore gamers, the custom game channel features fast-paced, adrenaline charged games.

The Unilever campaign is the first to deliver both a French and English language version of the experience, dynamically targeting users based on their language preference. Powered by WildTangent’s BrandBoost ad degree Gamesplatform, the campaign unlocks pay to play games for consumers who engage with a Degree Adrenaline Series video commercial. Games in the Degree channel are typically $19.99 to own or anywhere from approximately $.25 to $1.00 to rent, but Canadian players will be able to enjoy free unlimited, uninterrupted play during the campaign courtesy of Degree Men Adrenaline Series.

“The Degree Games channel is a great way for Unilever to build equity with gamers by giving them free access to the games they love,” said Linda Kessler, director of sales for WildTangent in Canada. “Our BrandBoost platform allows Degree to dynamically target video advertising to our Canadian users in their native language across a selection of contextually relevant games. That is scalable, addressable engagement at its best.”

Editor’s Note: Is it just me, or do you lady gamers out there find this campaign’s focus a little…short sighted?

 

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8th September 2011

Preo Provides Printelligence To TELUS Team Members

preo softwarePreo Software Inc. has entered into a company-wide site license agreement with TELUS Communications. This 24 month agreement, with an option for an additional 24 months, allows TELUS to deploy Preo’s Printelligence MPS to all TELUS Team Members across Canada to help reduce the amount of paper used for printing as part of the corporation’s social responsibility program.

“We are proud to be able to count TELUS, one of Canada’s leading telecommunications companies, as one of our largest customers,” said Randy Coates, Chief Operating Officer of Preo Software. “Our ability to help monitor and manage geographically disparate end-user print is emphasized with a customer like TELUS.” Read the rest of this entry »

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8th September 2011

Softchoice Adds Two New Directors To Its Board

softchoiceSoftchoice Corporation, a provider of technology solutions and services, is pleased to announce the appointment of Carol S. Perry and Mary Ritchie to the Board of Directors for the Company.

“It gives me great pleasure to extend a warm welcome to the newest members of our board,” said Bill Linton, Chairman of the Softchoice Board. “Ms. Perry and Ms. Ritchie bring exceptional experience in corporate finance, governance and strategic planning. Their expertise and leadership will be especially valuable as we expand both the scope and scale of our business across North America.” Read the rest of this entry »

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8th September 2011

Cineplex Entertainment Announces New Theatre For Markham

Cineplex Entertainment has announced plans to build a new entertainment complex in the Town of Markham, Ontario. Cineplex Odeon Downtown Markham and VIP Cinemas will be an approximate 58,000 square foot theatre which includes 10 traditional auditoriums, three VIP auditoriums and 2,400+ seats. This entertainment destination will be located in the new Downtown Markham development at Highway 407 and Warden Ave. Cineplex Odeon Downtown Markham and VIP Cinemas is scheduled to open in 2013.

“Downtown Markham is a very exciting new lifestyle development and the ideal location for us to build a new state-of-the-art theatre featuring our VIP Cinema experience,” said Ellis Jacob, President and Chief Executive Officer, Cineplex Entertainment. “The new theatre will showcase our traditional Hollywood movies but will also feature alternative programs such as the Met Opera, Broadway and National Theatre productions, concerts, sporting events and more, making this a true entertainment destination for Markham residents and tourists alike.” Read the rest of this entry »

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8th September 2011

New Social Marketing Tool to Pre-Test Film and TV To Launch At TIFF

filmfundsJust as movies are no longer delivered to theaters on celluloid, a new web- and mobile based service aims to provide a 21st century solution for Hollywood to test nascent film and television projects, while giving fans an unprecedented opportunity to be part of the green-light process.  FilmFunds, which is based in Los Angeles, launches today at the Toronto International Film Festival® as an official sponsor, providing exhibiting filmmakers gratis research and marketing services.   A new R&D paradigm for the entertainment industry, FilmFunds affords content owners and producers access to a database of 60 million moviegoers, utilizing crowd-sourced market research to replace the costly live test-screening model used since Hollywood’s Golden Era.

“Over the last decade we’ve seen how social marketing can make a film or TV show successful,” explains Co-Founder Shelly Palmer, a respected television producer, host and technology/media expert.  “FilmFunds posits a new form of social marketing that occurs before a project is made.  It offers a barometer and helps move content through the pipeline by creating an audience for it, giving millions of entertainment fans a stronger emotional connection by letting them become part of the creative process.  FilmFunds effectively lowers the velvet rope between Hollywood and the public at large.” Read the rest of this entry »

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8th September 2011

Scribendi API Streamlines Client Operations

scribendiScribendi has created an application programming interface (API) that will change the way corporate clients are able to have their documents edited. The editing services API will allow clients and colleagues to search for services and receive quotes, place and manage orders, review the status of orders, and review completed documents from any user interface (web site or application). Using the editing services API will ensure that clients’ documents are professionally edited and proofread through their own interface, allowing them to focus on their core strengths and offerings. They can be confident that their documents can be sent from anywhere—whether on the web or a mobile device—to be edited.

“Our mission is to help people around the world communicate clearly in English,” said Terence Johnson, Vice-President of Scribendi. “Opening up our editing services API is a natural way to allow people to access our services faster, to build copy editing into publishing workflow and content management systems, to bundle and resell our services, and to build creative new applications.” Read the rest of this entry »

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8th September 2011

ViXS Announces Advanced Embedded Security Architecture

vixsViXS Systems Inc. has announced that it is the first silicon vendor to implement the CryptoFirewall™ security core by Cryptography Research, a division of Rambus, and demonstrate it with the SypherMedia International (SMI) Kernel security code. CryptoFirewall™ and SMI technology will be demonstrated on XC4210 Soc in the ViXS Suite at IBC.

“The collaboration with Cryptography Research and SMI demonstrates our leadership and commitment to develop next generation platforms with advanced security solutions for the Pay TV market,” said Sally Daub, president and CEO of ViXS. “We plan to work closely with Cryptography Research and SMI to enable manufacturers and service providers to maintain high levels of security at the platform level.” Read the rest of this entry »

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