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  • Canada Comes Face To Face With An Innovation Imperative

1st June 2011

Canada Comes Face To Face With An Innovation Imperative

Institute for Competitiveness & ProsperityAs the economy slowly recovers from the recession, we need to do what is necessary to achieve a strong recovery in the short term and to begin repairing our fiscal situation federally and provincially. But our long-term challenge remains – raising our productivity, which is synonymous with improving our innovation capabilities and performance. Robust innovation results can be achieved through more key business investments and by the right government policies and strategies for innovation. This is the major conclusion of the 2011 Report on Canada, Canada’s innovation imperative (PDF), released today by the Institute for Competitiveness & Prosperity at at its 2011 Conference taking place today in Toronto.

In its Report, the Institute reaffirms that Canada’s economy is one of the world’s most successful among countries with populations greater than 10 million.  But against the United States, Canada’s GDP per capita continues to trail significantly. This gap represents lost prosperity potential, which negatively affects Canadians at all income levels.

The Institute reports that Canada’s GDP per capita – a measure of the value created by workers and firms in Canada from the human, physical, and natural resources in the country – trailed the US by $9,500 or 17 percent in 2010, essentially unchanged from the 2009 gap of $9,200 in constant (2010) dollars. “What’s really troubling,” observed Roger Martin, Chairman of the Institute, “is that the prosperity gap has more than tripled since 1981 when it was only $2,700. That has to be a call to action for all Canadians.”

The Report identifies Canada’s lower productivity as the key challenge in closing this prosperity gap. “Canadians are among the leaders in developed economies in work effort, hours worked per person, but we are laggards in creating economic value per hour worked.” said Martin.  “This comes from a poor innovation record. For a variety of reasons, we are not leading the world in creating innovative products, services, and processes in our businesses and workplaces.”Report on Canada 2011 PDF

The Report concludes that businesses need to step up their investments in technology – from R&D to patents to adapting existing technology to their businesses. Equally important is the ongoing need to develop stronger management capabilities in our businesses. Although the research shows that Canada’s management capabilities are among the world’s best, there is still room for improvement.

The Institute recommends that governments improve their innovation policies by shifting their efforts from new-to-the-world inventions to relevant-to-the-market innovations. As Martin observed, “Our public policies are skewed toward creating science-driven inventions which are very important to our society, but we shouldn’t assume that much of this will lead to products and services that will respond to consumer needs and improve Canada’s innovation capabilities.” The Report shows how important business-led innovations in product design, service improvements, processes, and mergers & acquisitions have propelled our most successful companies to global leadership.

The Institute applauds recent provincial tax policy changes, including the introduction of the HST, as important initiatives that will stimulate business investment. In particular, it encourages British Columbia voters to affirm the adoption of the HST as it will benefit them and all Canadians. According to Martin, “Canada is moving to become one of the better tax jurisdictions in the world, but we’re simply adopting best practices from others. It’s time Canada became a world leader in innovative tax policies and we have some suggestions for further exploration.” Read the rest of this entry »

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1st June 2011

Jay Levinson and David Perry Announce Launch of Guerrilla Marketing for Job-Hunters 3.0

Guerrilla Marketing for Job-Hunters 3.0The secret to finding a suitable job today lies in mastering the digital search environment used by employers, says noted author and managing partner of Perry-Martel International David Perry. Perry, co-author with Jay Levinson of “Guerrilla Marketing for Job-Hunters 3.0“, says that a rapid transformation in hiring practices has gone unnoticed by those looking for work.

“Every year, 50-million jobs are filled in the United States — almost all without a job posting,” stated Mr. Perry. The executive search professional who the Wall St. Journal called the “Rogue Recruiter”, explained that “this is happening because employers can’t deal with the avalanche of resumes they would get. Today, employers are relying on a brand new digital suite of tools and tactics to find the handful of “most qualified” recruits that they want to interview.”

The revolution in recruiting is taking place at the same time as the job market itself is under huge strain, according to Steven O’Hanlon, President and COO of Numerix, an analytics firm headquartered in New York. “The current state of the global job market is more challenging than it has been in over 25 years. The magnitude of job force reductions is unprecedented. Guerrilla Marketing for Job Hunters 3.0 is the most important and critical tool to use as a competitive advantage. When you think about the quantity of people who are vying for the few job openings that might exist, the job hunter must be clever and think outside of the box. This book provides ample ways to stand out head and shoulders beyond all others in a very crowded job market.”

“Because of this, we have shifted emphasis put a booster rocket on our earlier book, going beyond previous book ‘where to look’, to include ‘how to be found’. The market has changed — no one advertises anymore. America is in a revolutionary new era, defined by digital employer searches”, says Perry. “There is no doubt that employers are using radical new search techniques to find their candidates, and if you don’t know how to show up on their radar, you will be looking for a job forever.”

While still addressing the other critical elements of the job hunt, such as resumes, getting past the door keepers, and advice on talking to the hiring managers, Perry and Levinson lay out the digital strategies job-hunters need to light-up employers’ radars. Sub-titled: “How to Stand Out from the Crowd and Tap into the Hidden Job Market Using Social Media and 999 other Tactics Today”, Guerilla Marketing for Job Hunters 3.0 is the first multi-media book for job hunters, and provides the tools and lays out the innovative digital tactics that job-hunters should use.

Stop wasting time with resumes and newspaper searches, advises Perry. “The job-search paradigm has shifted. You need to use a Force Multiplier effect to shine on different social media at the same time.” Guerilla Marketing 3.0 tells precisely how to leverage online resources like ZoomInfo, LinkedIn, and Facebook, to take advantage of “the secret lives of top corporate recruiters”. Job-hunters are advised on little-known search-engine optimization tricks used by those looking for employees.
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31st May 2011

Wireless Industry Contributes 41.2 Billion Dollars to the Canadian Economy

cwtaA new report by UK-based Ovum Consulting reveals that Canada’s wireless industry contributed $41.2 billion to the Canadian economy in 2009. Commissioned by the Canadian Wireless Telecommunications Association (CWTA), the study determined the wireless sector contributed more than $17.2 billion in terms of direct contribution to the GDP through the sale of goods and services; an additional $14.98 billion due to the economic flow through to contributing suppliers in the supply chain; and more than $9 billion in consumer surplus – the additional benefit or satisfaction that consumers receive from wireless services, above and beyond what they pay for the services.

Ovum also examined the investments made by the wireless industry. In 2009, the industry invested an unprecedented $2.95 billion in capital expenditures. Despite the generally negative economic conditions at that time, the wireless industry increased network capital expenditure by 60% over the previous year.

“Canada’s wireless industry has always been a strong performer in providing economic value to the wider economy of the country,” said Bernard Lord, CWTA President & CEO. “The industry’s benefits to Canada are even further validated by the fact that in 2009, when the economy as a whole contracted by 2.8%, the wireless sector was setting record levels of investment.”

From a historical perspective, the industry invested between $1.1 billion and $1.9 billion each year in capitalized equipment and services from 1996 to 2007. In 2008, the industry deployed $1.84 billion in equipment and invested $4.26 billion in Advanced Wireless Services (AWS) spectrum.

The Ovum study also reveals the industry is a major contributor to employment, with more than 261,200 people employed as a result of the wireless industry. The wireless sector was also found to offer high value employment, with an average salary of $60,031, compared to a Canadian average salary of $43,895. The value added per employee in the wireless sector is estimated at $166,000 per year, compared to $71,000 per year for the average Canadian employee.

The Benefit of the Wireless Telecommunications Industry to the Canadian Economy” study is based on empirical data from the year 2009. Data was provided by a number of CWTA members, and obtained from publicly available sources including the CRTC, Statistics Canada, Industry Canada and annual reports of wireless operators, terminal suppliers and network equipment manufacturers. Ovum forecasts for revenues and services in the wireless sector have also been used in the modeling. A complete copy of the report is available on the CWTA Web site.

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31st May 2011

Montreal Dev Studio Ludia Is Hiring

LudiaInteractive entertainment company Ludia Inc. has announced that the studio has sold over 10 million games across digital and console platforms since the release of its first title The Price Is Right three Price is Right 2010years ago. This figure equates to a Ludia game being sold on average every 10 seconds across mobile, PC, and consoles. As of today, four Ludia games have risen to the desirable top 10 Paid Apps spot on the Apple App Store and over seven million Facebook users have installed Ludia’s The Price Is Right and Who Wants To Be A Millionaire.

“I am very proud of the Ludia team and all we have achieved together to propel us to this exciting milestone today,” said Alex Thabet, Founder and CEO of Ludia Inc. “Our expanded Facebook and mobile strategy combined with our multi-platform console releases will continue to foster years of future growth.”

The second half of Ludia’s 2011 slate includes the release of 11 new games. The company will also expand its Facebook offering to feature a broad range of titles including five new TV game shows, a major film franchise, and an original IP.

To fuel Ludia’s ongoing growth, the company plans to hire 50 new employees by the end of the year.

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30th May 2011

ESAC Releases 2011 Report On Canadian Entertainment Software Industry

ESACThe Entertainment Software Association of Canada is unveiling its 2011 Report on the Canadian Entertainment Software Industry (PDF) right about now at a luncheon event in Toronto. This year’s report shows that our industry, while undergoing somewhat of a metamorphosis, is maturing and becoming more mainstream as games become more and more a part of modern culture.

The study was conducted by Secor, and shows the many components of the digital media industry sector that play a part in Canada’s success as a leading developer of entertainment software. From schools to ancillary contractors and service providers, it is apparent that our national development landscape is comprised of highly ESAC 2011 Statstalented people across the creative, technological and managerial sectors.

There is a wealth of information contained in this latest study, but I will not go into a lot of detail here, because I feel that it’s more important for those of you who are stakeholders in the entertainment software industry to read and digest the information for yourselves.

The main drivers of this success as a national video gaming industry include:

  • Being predominantly a ‘made-in-Canada’ industry: many of the most important video games and video game companies were started in Canada by Canadians.
  • Offering increasingly rich ecosystems of video game development and related support companies, providing to publishers the ability to build and test all components of a new product locally.
  • Producing well-trained talent, particularly at the university and college levels.

As well as our having attractive economics for video game companies:

  • Canadian governments at both the federal and provincial levels have developed a range of programs applicable to video game companies.
  • Over several decades and until very recently, the Canadian dollar has been relatively cheap in comparison to the U.S. dollar.
  • Montreal, Vancouver, and Toronto, Canada’s dominant video game clusters, are well-known for their quality of life and more broadly, Canada itself has long been known as a desirable country to live and do business in.
  • Positioning between the export markets of Asia and Europe, and in the same time zones as the major U.S.-based video game publishers.
  • Being a multicultural society, Canada has significant language and cultural overlaps with the United States, Europe, and Asia.
  • Receiving support from a variety of video game and interactive/digital industry associations
  • Attracting frequent and well-informed attention from the Canadian media.

Overall industry developments since the release of the previous report in 2009 include the arrival of tablets and the increasing penetration of smart phones, along with the success of motion-sensor games and changes in the console introduction cycles. As well, there have been changes within the Video Gaming Categories as a whole, with console gaming profits still concentrating on blockbusters and Triple A console publishers increasing the proportion of their revenue earned through online sales. The rise of social, mobile and cloud gaming has also played a significant role in both industry changes and challenges.ESAC 2011 Report on the Canadian Entertainment Software Industry PDF

As you read through this report, you will see how important it is for companies to participate in studies such as this, and it was somewhat disheartening to see that information about companies from an entire province was not included in the overall snapshot of our national positioning because no companies from the province participated in the study. I will not reveal which province it was, because as I mentioned above, I feel that all of you should download and study this report to interpret what it means not only for your company but for the future of digital media production in Canada. I’ve said many times that if we want to see Canada move to the top of the global list and dominate the world in entertainment software, we will all have to work together to get there. Just as each title is more often than not a team effort, so should the health of this industry be a national effort.

I am not naive in thinking that regional politics, economics and personalities won’t always play a part in this industry, but I think there comes a time when those politics need to be set aside for the greater good of our success, because we can accomplish more with team work than by pitting sectors against each other and diluting the quality not only of our titles but of our community.

Congratulations to everyone at ESAC and Secor – and to those companies who participated –  for producing a very insightful and informative report – and thank you for letting me play a small part in the final product.

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27th May 2011

Centre4Growth Coaching Service Tops 100 Clients in First 7 Months

centre4growthIn its first seven months of operations, the BCTIA‘s Centre4Growth initiative has already exceeded its Year 1 projections, including servicing over 100 clients in its CEO’s-in-Residence program. Through the assistance and guidance received at Centre4Growth, client companies have raised a total of $5.5M in new revenue and investment and expanded their workforce by a total of 31 new employees. The Centre4Growth is a new entrepreneur services initiative from the BC Technology Industry Association that provides a number of services to start-up and emerging technology companies in BC.

The mandate of the Centre4Growth program is to boost the capacity of BC’s technology entrepreneurs and their management teams, with the goal to further grow and develop BC’s innovation economy.

“It’s one thing to start a new technology company, but it’s another thing to grow that company from 5 employees to 25 or better yet, 100 employees,” said Pascal Spothelfer, President & CEO, BCTIA. “Through our research and advocacy efforts, we’ve heard a lot from entrepreneurs and investors about the need to grow the management capacity within our tech companies. Centre4Growth is without a doubt addressing these challenges, our client load proves there is a need, and our results in just seven months indicates that Centre4Growth is working.”

The core of the Centre4Growth initiative is a one-on-one coaching program provided by seasoned CEOs-in-Residence. By working directly with these experienced technology executives, tech entrepreneurs receive confidential coaching, as well as referrals into other C4G services designed to assist in the growth of their companies. Read the rest of this entry »

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27th May 2011

IAB Canada Releases New Pay-For-Performance Ad Campaign Guidelines

IAB CanadaThe Interactive Advertising Bureau of Canada today released new Pay-For-Performance Ad Campaign Guidelines, designed to help Publishers, Ad Networks, Advertisers and Agencies maximize success when conducting direct response campaigns across the Web.

Designed to be used in situations where the goal is to elicit a specific and immediate action from a user who views the Online ad, Pay-For-Performance (PFP) ad campaigns have also increased in popularity as recessionary budgets have challenged marketers to deliver more immediate ROI from their Online advertising budgets.

The document, which was developed by both IAB Canada’s Publisher and Agency Councils, includes:

  • Proven practices for creating impactful PFP ad creative;
  • Factors to consider when adding targeting parameters to PFP campaigns;
  • Best practices for set-up, tracking and optimization of PFP campaigns beyond the “click,” to conversion events or sales;
  • Advice for minimizing PFP delivery and reporting discrepancies; and,
  • A host of additional tips designed to maximize efficiencies within PFP ad campaigns.

“The goal in creating IAB Canada’s new Pay-For-Performance Ad Guidelines was simple,” says Gino Coutu, Vice-President, Business Development, Rogers Digital Media and initiator of the project within IAB Canada’s Publisher Council. “Standardize as many elements as possible within the PFP buying, selling, delivery, tracking and reporting process, so that professionals on both sides of the PFP equation can concentrate instead, on innovating around technology, strategy and creative.”

Scott Atkinson, Director, Digital Solutions with Media Experts, and a key contributor on the initiative from IAB Canada’s Agency Council, agrees: “By following the basic rules of engagement detailed within IAB Canada’s new PFP Ad Guidelines, even experienced PFP marketers should be able to realize enough efficiencies to allow them more time to focus on the benefits that come from testing and optimizing around ad format, ad messaging, ad placement and conversion processes.”

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27th May 2011

SIGGRAPH 2011 Emerging Technologies Preview

siggraph 2011The SIGGRAPH Emerging Technologies program is home to the latest developments in technology, including haptics, displays, robotics, and artificial intelligence. SIGGRAPH 2011 will feature 23 of the latest innovations selected by a jury of industry experts from more than 100 submissions, with topics ranging from displays and input devices to collaborative environments. SIGGRAPH 2011 takes place this August 7th through 11th at the Vancouver Convention Centre.

The SIGGRAPH Emerging Technologies program is unique in its interactive approach that allows people to experience the most cutting-edge developments first-hand,” said Cole Krumbholz, SIGGRAPH 2011 Emerging Technologies Chair and co-founder of Koduco Games. “This year, conference attendees will experience the latest achievements from industry and university research labs.”

[youtube:http://www.youtube.com/watch?v=KwGK6lGnu90]

Here is a sampling of the featured highlights from the SIGGRAPH 2011 Emerging Technologies; more can be viewed on the SIGGRAPH 2011 web site.

Face-to-Avatar

Hiroaki Tobita and Shigeaki Maruyama; Sony Computer Science Laboratories, Inc.

This floating avatar system integrates a blimp with a virtual avatar to create a unique system of telepresence. The blimp avatar contains several pieces of equipment, including a projector and a speaker as the output functions. Users communicate with others by presenting their facial images through the face to face avatarprojector and voices through the speaker. A camera and microphone attached to the blimp provide the input function and support the user’s manipulation from a distance.

The user’s presence is more dramatic than a conventional virtual avatar (CG and image) because the avatar is a physical object and moves freely in the real world. In addition, the user’s senses are augmented because the blimp detects dynamic information in the real world. For example, the camera provides a special floating view to the user, and the microphone collects a wide variety of sounds such as conversations and environmental noise.

Potential Future Use: Allows the user to have a moveable, physical presence in the real world from even the most remote location.

Volumetric Display Based on Vibrating Mylar Beam Splitter and LED Backlit LCD

Lanny Smoot, Quinn Smithwick, and Daniel Reetz; Disney Research

This new volumetric display produces full-color, high-spatial-resolution aerial images in front of the apparatus. It is based on a new optical element: the large, tunable-resonance, edge-driven, varifocal beam splitter.

This new display technology uses a circular Mylar beam splitter and adds a tension-adjusting metal hoop volumetric displaypressed against its surface. The beam splitter is adjusted, with high Q, to a specific resonance frequency. Three rim-mounted impulse drivers apply low-amplitude sinusoldal drive. Due to the high Q, the diaphram’s sympathetic vibration is large. The beam splitter folds the optical path, and the system includes a fixed-curvature concave mirror to create real images that appear out in front of the apparatus.

It produces high-quality 3D images that occupy a one-third-meter cube 1/3 meter out in front of the apparatus. The image is viewable over a 30-degree viewing angle.

Potential Future Use: Advancements in 3D displays will impact many fields from medical research to gaming.

A Medical Mirror for Non-Contact Health Monitoring

Ming-Zher Poh, Harvard-MIT Division of Health Sciences and Technology; Daniel McDuff and Rosalind Picard, MIT Media Lab

Digital medical devices promise to transform the future of medicine with their ability to produce exquisitely detailed individual physiological data. As ordinary people gain access to and control over their own physiological data, they can play a more active role in diagnosing and managing their health. This revolution must take place in our everyday lives, not just in the doctor’s office or research lab. This project starts in the home environment by transforming everyday objects into health-sensing technology.

The Medical Mirror is a novel interactive interface that tracks and displays a user’s heart rate in real time without the need for external sensors. Currently, collection of physiological information requires users to strap on bulky sensors, chest straps, or sticky electrodes. The Medical Mirror allows contact-free medical mirrormeasurements of physiological information using a basic imaging device. When a user looks into the mirror, an image sensor detects and tracks the location of his or her face over time. By combining techniques in computer vision and advanced signal processing, the user’s heart rate is then computed from the optical signal reflected off the face. The user’s heart rate is displayed on the mirror, allowing visualization of both the user’s physical appearance and physiological state.

This project illustrates an innovative approach to pervasive health monitoring based on state-of-the-art technology. The Medical Mirror fits seamlessly into the ambient home environment, blending the data collection process into the course of daily routines. It is intended to provide a convenient way for people to track their daily health when they use the mirror for shaving, brushing teeth, etc.

Potential Future Use: This device allows for easy and much more sophisticated everyday health monitoring.

Telenoid: Tele-Presence Android for Communication

Kohei Ogawa, Shuichi Nishio, Kensuke Koda, Koichi Taura, Takashi Minato, Carlos Toshinori Ishii, Hiroshi Ishiguro; ATR Intelligent Robotics and Communication

This new system of telecommunication focuses on the idea of transferring human “presence”. A minimal human conveys the impression of human existence at first glance, but it doesn’t suggest anything about personal features such as gender or age. The minimal appearance allows people to use Telenoid to transfer their presence to distant places regardless of their personal features.Telenoid: Tele-Presence Android for Communication

Telenoid’s tele-operation system is simple and intuitive. It can be controlled by even novice users. Its face-tracking system automatically captures the operator’s facial movements and expressions. Field tests revealed that most users tended to have a strange and negative impression of Telenoid in the beginning, but eventually they became comfortable. Elderly people had very positive feelings about Telenoid at first sight.

Potential Future Use: Telenoid provides a much more interactive and intimate experience than technology that is available today, such as Skype.

True 3D Display

Hidei Kimura and Akira Asano, Burton Inc.; Issei Fujishiro and Ayaka Nakatani; Keio University

This research team was the first to use laser-plasma technology for a true-3D display device that allows true 3d displayusers to draw 3D images in midair. Now the team has developed a much more compact and precise display,  called SRV (Super Real Vision)-5000, based on advanced laser technology. One remarkable feature of the new device is its enhanced resolution: from 300 points per second to 50,000 points per second. It displays 3D objects more faithfully in real time and increases the range of possible applications.

Potential Future Use: Advancements in 3D displays will impact many fields from medical research to gaming.

 

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27th May 2011

Software Metering And License Forecasting Connect on the Web

assetlabsOttawa-based AssetLabs Inc. and Dublin’s Openplain Ltd. have announced the integration of their web-based ‘SAM’ (Software Asset Management) solutions. This integration enables customers to share data between AssetLab’s AssetCheck and Openplain’s LicenseMetrics services, empowering corporations to optimize, reduce and forecast their software licensing requirements.

LicenseMetrics is a web-based managed service that offers software metering and inventory for PC, MAC, Unix and other network devices. There are no servers or databases to maintain. LicenseMetrics can track usage of desktop, web, virtual and portable applications. LicenseMetrics includes FeatureDetect™, which determines whether the ‘professional or ‘standard’ features of a product are being used, assisting customers in justifying the value of professional editions, or to save money by deploying standard editions.

AssetCheck is a web-based managed service that offers software licensing, budget and productivity risk analysis and true-up cost forecasting based upon software growth trends. AssetCheck also categorizes and normalizes inventory data, identifies vendor ‘end-of-support’, Windows 7 readiness and enables tagging of various license states (open source, trial, volume license, etc.)

“The combination of LicenseMetrics and AssetCheck enables corporations to quickly identify ‘wasted’ software licenses and to justify and also budget for essential increases in software deployments,” says Jon Mulligan, CEO of Openplain. “As a web-based managed service, the deployment and ROI of both AssetCheck and LicenseMetrics are immediate to both the corporation and their SAM advisors.” Read the rest of this entry »

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27th May 2011

Finalists Announced for 2011 Digital Alberta Awards

digital albertaDigital Alberta received nearly 200 submissions in 17 categories for this year’s Digital Alberta Awards. The Association has announced the finalists and hopes to see you all at the Digital Alberta Awards on Monday, June 6th at Calgary’s Hotel Arts. Tickets are on sale now, but seating is limited and the show promises to be a sell out event. This year’s nominees are:

Outstanding Achievement Award

• iStockphoto – Bruce Livingstone
• Bioware – Dr Ray Muzyka and Dr Greg Zeschuk
• Critical Mass – Dianne Wilkins
• Smart Technologies – David Martin
• StumbleUpon – Garrett Camp

B2C Innovation – Presented by Macleod Dixon

• Robots & Pencils for Ripplewave – Ayala Malls
• Robots & Pencils for Rightmove PLC – Rightmove for iPad
• Chaordix for Orange (France Telecom) UK – Mobile Volunteering
• Pirates Love Daisies – gskinner.com
• Strut for Brookfield Homes – Website, iPhone App & Touch-based Kiosk

Best Digital Advertising/Marketing or Design Agency – Presented by the CMA

• Donovan Creative
• Medium Rare
• Suitcase Interactive
• Evans Hunt
• Critical Mass

Best Digital Design – Presented by Adobe

• Robots & Pencils for Rightmove PLC – Rightmove for iPad
• Suitcase Interactive – Jayman MasterBuilt Web Site
• RED The Agency – EPCOR Blue Bucket Crew
• Calgary Herald In-house design team – Swerve Calgary
• Strut for Brookfield Homes – Website, iPhone App & Touch-based Kiosk

Best in Cross-Platform Content – Presented by Postmedia Networks

• The SnowShow Presented by SnowSeekers
• Enthrill Entertainment – One Child Transmedia Experience
• Corus Entertainment – ExploreMusic – powered by Cardinal
• Snow Seekers Go-Guide
• EA / Bioware – Mass Effect 2
• Conceptual Films – FOTO with Struan

B2B Innovation

• Robots & Pencils for Avalanche Air Systems Ltd. – Contractor Forms HD App
• Robots & Pencils for Ayala Malls / Ripplewave – Ayala Malls App
• Chaordix for IBM (Global) – Information Governance Community
• Touchmetric
• WMode – Cricket

Best Combined Hardware & Software Experience

• Suitcase Interactive – Jayman Touchscreen Application
• JetVision
• eQube Technology and Software Inc – Lil Gecko
• SMART Technologies – Multitouch Interactive Whiteboard
• SMART Technologies – Mixed Reality in education

Best in E-learning

• Rocket Fuel Games for Discovery Kids – Seek Your Own Proof
• 3DI – Simulation Training on Aerial Work Platform
• Global e-Training
• SMART Multitouch Interactive whiteboard
• SMART Mixed reality in the classroom

Best in Games Development

• Big Nerds in Disguise – Own This World
• EA / Bioware – Dragon Age 2
• EA / Bioware – Mass Effect 2
• BigStack Studios – Sigma
• Games Cafe – Sally’s Studio
• Pirates Love Daisies – gskinner.com

Best Use of Film, Animation or Special FX

• Solid Green Promo
• Jump Studios – IZOD Indy Rebranding Package
• Science Alberta – Do You Know What Nano Means
• 3DI – MARL Technologies Launches Revolutionary Sub Sea Drill
• EA / Bioware – Mass Effect 2

Government 2.0

• HEALTH DETERMINANTS FOR FIRST NATIONS in Alberta – Lift Interactive
• City of Calgary – Road Conditions Map
• City Of Calgary – 2010 Calgary Civic Election iPhone App
• Studio Dialog for the City Of Calgary – The Bow is Below
• Share Edmonton Wiki Site

Best In Financial Services

• Fulucai Productions Ltd. – “The Real Deal”
• Habañero for Servus Credit Union – Servus Website
• Suitcase Interactive for Neteller Net+ Credit Card – Facebook Ninja Defense Game
• Solium Capital – Adhoc Financial Reporting Engine

Mobile Innovation

• Poynt Corporation
• Syncamatic
• Big Nerds in Disguise – Own This World
• Perfectly Clear – iPhone & iPad Apps
• Fluik Entertainment – Office Jerk

Best in Social Media

• Suitcase Interactive for The Forzani Group – Athletes World “Stand Out” Engagement Campaign
• Cardinal for Corus Entertainment – ExploreMusic
• RED the Agency for EPCOR – Blue Bucket Crew and Digital Aquarium
• Canadian Association of Petroleum Producers (CAPP) – Canada’s Oil Sands: Come see for yourself.
• Edmonton Journal – Grey Cup 2010
• Shell Canada – Shell FuellingChange

Best Social Impact

• Chaordix for University of Oxford (Global) – Global Voices for Maternal Health
• Suitcase Interactive for United Way of Calgary – “BeCause” Social Campaign
• Joe Media for angrysue.ca – Get Turned off. For Good (aka. End Idling)
• Spark! by Benevity Workplace Giving Solution
• From Competition to Connection – Bringing Women Together with Womentum

Best Digital Startup

• Empire Avenue
• ExploreMusic – powered by Cardinal
• Beamdog
• Calgary Herald In-house design team – Swerve Calgary
• decorateIT online

Student Digital Award

• Alana Thorburn-Watt – Synaesthesia Squares
• Jessie Altura and Oana Avasilichioaei – Celan Mirror
• Greg Crossfield – Pulsar Chocolate Bar
• Lindsay MacDonald – University of Calgary – A Delicate Agreement
• Jeremy Pudlowski – The Man of Hat

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