Village Gamer

Hootsuite has released the first in a 5-part series of White Papers exploring the ROI of social media. Aimed at Small to Medium Enterprises (SMEs), the white papers are co-authored by HootSuite and Nichole Kelly of FullFrontalROI.com and will be valuable for anyone seeking to align social media with traditional metrics like conversions, acquisition cost, and revenue.

“Marketers want to measure social media in a way that is meaningful to the organization, but unfortunately most of us aren’t metrics junkies and there isn’t a silver bullet answer. This White Paper series is about showing marketers how they can finally tie their results to financial metrics like sales, revenue, and cost,” states Ms. Kelly. “I partnered with HootSuite on this project, because my analysis of their Custom Social Analytic Reports shows that it isn’t about giving you a pretty set of social media metrics. It’s about data that will drive better decision making in your organization.”

The first White Paper, “Introduction to Social Media Measurement“ is available now, opening the door into the strange world of marketing and social media. The full series will give companies a better understanding of the many facets of measuring campaigns for lead generation, customer retention, brand awareness and other business aims. The white papers will be available sequentially at two week intervals for free download. HootSuite will also be hosting two public webinars with Ms. Kelly following publication of the 2nd and 4th installations.

A report on emerging technology companies released today by PwC shows that for the second straight year, angel investors have taken over as the primary funding source for these companies, with venture capitalist fundraising at a 16-year low. Angels typically invest their own funds, unlike venture capitalists, who manage the pooled money of others in a professionally-managed fund.

Overall, 53% of respondents to its survey who raised money last year received their funding from angels, compared to 8% who received funding from venture capitalists. This presents a challenge that limits Canadian technology businesses from competing in the global market, the report says.

“Fundraising trends are an important predictor of innovation and growth in this sector,” says Peter Matutat, Partner and National Emerging Company Practice Leader at PwC. “Our report shows that companies who successfully raised capital in 2010 were 3.5 times more likely to adopt an aggressive approach to business reinvestment compared to businesses that were unsuccessful. One of the problems in our market is that Canadian companies receive only 39% of the dollars that go to their US competitors ($3.2 million vs. $8.2 million on average in 2010).”

The 50-page report polled over 160 CEOs of emerging Canadian software companies on a variety of topics including growth, marketing, raising capital, research, talent recruitment and mergers. Overall, revenues in this sector are increasing and forecasts are back at pre-recession levels. Overall revenue growth was approximately 32% in 2010, just slightly behind the survey’s historic average of 35%.

Other findings from the report include:

• Over 60% of CEOs expect revenues to increase at least 25% in 2011
• 73% expect their companies will be acquired in the next 5 years
• 84%  are using cloud computing in some form
• More than 80% are taking a more aggressive approach to business planning Read the rest of this entry »

A $3.5-million grant announced today by Premier Christy Clark will generate jobs and promote innovation by creating new research opportunities in the province.

The grant – awarded to MITACS, a Vancouver-based research network which creates and manages unique research and training programs – will enable B.C. graduate students and new PhDs to connect with businesses and apply their research to real-world challenges and attract top international undergraduate students to local universities.

“Research and innovation are key to economic growth in our province, and to providing jobs for B.C. families into the future,” Premier Clark said. “With this announcement, we are working with our partners to take great ideas from our university labs and turn them into excellent jobs, driving progress in every sector of our economy.”

The funding will create up to 300 new graduate internships through the MITACS-Accelerate program and 19 fellowships for recent PhD graduates through MITACS-Elevate, as well as foster better linkages between BC’s universities and some of the brightest international talent through the Globalink program.

Established in 1999, MITACS is a not-for-profit research organization which partners with government, universities and industry to recruit, train and retain graduate students in B.C.

“MITACS has far exceeded our expectations by connecting almost 1,000 graduate students with B.C. businesses and organizations to create innovative products and practices,” said Pat Bell, Minister of Jobs, Tourism and Innovation. “Today’s investment will help build the highly-educated workforce we need to be a leader in innovation and commercialization.” Read the rest of this entry »

TVOKids is calling on students across Ontario to nominate their favourite teacher in its fifth annual Best Teacher Ever Contest, presented by Scholar’s Choice and in partnership with City Parent magazine. With the chance for both teachers and students to win great prizes, the contest is a perfect way to end the school year on a high note.

From May 2 until June 12, the contest gives kids in Junior Kindergarten up to Grade 6 an opportunity to recognize their teachers for the valuable work that they do. Last year’s contest received over 9,900 entries.

Both teachers and the students who nominate them have a chance to win. One teacher from each of three grade categories will win a $400 gift card from Scholar’s Choice and a netbook computer, and the students who nominated them will win a $100 gift card from Scholar’s Choice, an iPod Shuffle and a pizza party for their class. Five other entrants in each grade category will also win TVOKids prize packs.

To enter, kids must write to TVOKids describing what makes their teacher so special. Is it because they make every kid feel welcome and at home in the classroom? Do they go out of their way to give extra help after class? Or do they just make learning fun? Children from across the province can nominate their teacher in one of three categories: Junior and Senior Kindergarten; Primary (grades 1-3); and Junior (grades 4-6).

Entries can be submitted online or kids can send their submission by mail, being sure to include the name of the teacher they would like to nominate and their reason for nominating them, their school’s name, the child’s own name, grade level and phone number, and an original drawing showing why their teacher is the best teacher ever. Mail should be addressed to:

TVOKids The Space
Attn: Best Teacher Ever Contest
Box 200, Station Q
Toronto, ON
M4T 2T1

Winners will be chosen in a random draw and announced the week of June 12. Throughout the contest, a “Teacher of the Day” will be featured on tvokids.com. For complete rules, submission requirements, and prizing information, please visit tvokids.com.

Toronto-based GoGoNews, the online news resource for children, has launched GoGoNews.com, an interactive web site featuring daily news for school children ages seven to 13 years old. GoGoNews.com features popular headlines from mainstream media with filtered content, informing children of global events while simultaneously protecting them from images and story details appropriate for more mature audiences. In addition to breaking news, GoGoNews covers Science, Art, Government, Politics and Geography, offering fun facts and stories that capture children’s attention and encourage exploration of new subjects.

Designed to provide parents and teachers with interesting topics to engage children in conversation and expand their knowledge, GoGoNews provides a safe means for addressing the harsh realities of today’s world. The site is organized in stories that are packed with facts but concise enough to keep young readers engaged and hungry for the next article. The news articles can be readily accessed with the site’s simple and intuitive navigation:

Headlines – covers breaking news
Cool & Fun – contains items like brain teasers, puzzles and jokes
Picks – is filled with editor’s and children’s recommendations on top books, toys, and gift ideas
Planet – feature interesting facts about space and the environment
Talk – provides a forum for kids and parents to post feedback, comments and ideas
Teach – offers  suggestions for parents and educators on how to approach difficult news topics and innovative ways to introduce new lessons

“We created GoGoNews to inform kids about world events in a safe manner, feeding their young, inquisitive minds with real news, while also protecting them from content that is too sophisticated or beyond their

Golnar Khosrowshahi

comprehension,” said Golnar Khosrowshahi, founder and editor in chief of GoGoNews. “As a parent, I want my children to grow up and be educated in a global context; to think of countries near and far as their neighbors who do things just a little differently. I believe that the next generation of leaders will be those who have grown up connected to the world around them intellectually, academically and socially. With GoGoNews, we are creating the opportunity for children to improve their literacy, gain a new vocabulary and learn about different people, countries, and cultures in a fun and entertaining format.”

Khosrowshahi started GoGoNews in 2007 for her then five-year-old twin daughters after they saw a newspaper cover with a devastating photograph of a little girl after an earthquake in Pakistan. Rather than ignoring her daughters’ ensuing questions and finding them an alternative distraction, Khosrowshahi explained earthquakes and the types of damage they can cause.

The interest, emotions and discussion that followed inspired Khosrowshahi to create a daily online newsletter for her girls. The result was a compilation of culled headlines and relevant data that encouraged conversation about what they read, learned and felt about the news. The newsletter quickly gained a following among family, friends and elementary schools and led to the creation of GoGoNews.com, which, unlike other similarly branded news sources geared for children, is updated 24 hours a day, seven days a week.

Today, GoGoNews is compiled by an editorial team, with consultation and input from an advisory board that includes teachers, child psychologists, curriculum specialists and various educators who guide classroom discussion and materials and advise on the treatment of stories about natural disaster. GoGoNews is currently being syndicated to elementary schools throughout the United States and Canada via the newsletter, GoGo On The Go.

From Black Swan to Bones: The Work of LOOK Effects is an evening session event being presented by the Vancouver chapter of ACM SIGGRAPH. Being held at the VanCity Theatre on May 18th, the evening will feature a cash bar networking reception when the doors open at 6:30, prior to the main event, which begins at 7:00. Tickets are $15.00 for SIGGRAPH members, $25.00 for non-members, with Group Pricing available at a cost of $20.00 per ticket for groups of 5 or more. Please note that Group Pricing is available only through advance on-line purchasing.

The evening’s presentation will offer insight’s into the company’s most recent work, including Black Swan, Limitless, Bones. LOOK Effects co-founder and visual effects supervisor Henrik Fett will give attendees a peek at how and why LOOK does what they do so well. Mr. Fett supervises digital effects production both on-set and in post production, and he is highly-accomplished in live-action production, 3D animation and digital post production.

Among LOOK’s other film credits are The King’s Speech, Wall Street: Money Never Sleeps, Step Up 3D, Just Wright, and Bounty Hunter. The studio’s television credits include Harry’s Law, No Ordinary Family, Bones, Lost, and the Emmy-nominated effects for Life After People.

This event is sponsored in part by Annex Pro.

Toronto has leapt into the number two spot in the world in the just-released PwC survey of “Cities of Opportunity” – the consultancy’s fourth analysis “of the trajectory of 26 cities, all capitals of finance, commerce and culture.” New York is slightly ahead of Toronto in first place, while San Francisco, Stockholm and Sydney round out the top five.

In its analysis, PwC ranked cities in ten categories – measures designed, as PwC describes it, to favour “holistic capital market centres with vibrant economies and strong quality of life.” According to PwC, “Our thesis is that a successful city going forward will balance both social and economic strengths so the people and infrastructure support each other.”

Toronto ranks particularly highly in two of the categories most closely correlated with global competitiveness: Intellectual Capital & Innovation (2nd) and Health, Safety & Security (2nd). “The successful modern urban economy,” says PwC, “is reliant on, if not yet solely the product of, intelligence and social well-being.”

Toronto also ranks highly on Demographics and Liveability (#3), Lifestyle Assets (4th), Ease of Doing Business (5th), Sustainability (5th) and Cost (5th).

The PwC report sums up with the observation that, “to sustain success, cities today must continually attract and retain highly educated, technologically adept and digitally connected knowledge workers who increasingly make up the core of their human capital and whose definition of quality of life is exacting and not easily compromised… More than a centre of global business and finance alone, Toronto is a community in which people want to live and expect to lead rich and meaningful lives.”

Samsung Electronics Canada and Zip.ca has announced an exclusive partnership that will soon provide Canadians the ability to enjoy thousands of movies and TV episodes streamed from Zip.ca to Samsung’s SMART Televisions, Blu-ray players and Home Theatre products.

“Realizing the changing entertainment landscape and the demand for online entertainment, this new partnership will help Canadian’s access Zip.ca’s expansive catalogue and underscores our goal of developing smart technologies that deliver content with convenience to meet consumers needs,” said David Vitale, Head of Marketing, Samsung Electronics Canada.

A Zip.ca app will be available on Samsung’s Internet connected TV and Home Theatre products soon, offering Zip.ca members the ability to instantly watch movies and TV episodes from Zip.ca.

“For the past year, Samsung and Zip.ca have been working together to solidify a service that would provide Canadians with the latest movies and TV programs at the mere push of a button,” said Scott Richards, CEO, Zip.ca. “Consumers want outstanding technology to watch their favourite programs, so Samsung was a natural choice for this partnership.”

MEGA Brands Inc. has announced that holders of its 10% senior secured debentures passed an extraordinary resolution today approving amendments to the indenture governing the debentures. The amendments, among other things, allow the Corporation to increase available borrowings for working capital purposes under its existing asset-based credit agreement and are effective as of today. The extraordinary resolution was approved by approximately 92% of the votes cast in person or represented by proxy at the special meeting of debenture holders.

When the polls closed on Monday evening Jack Layton had made historic gains.  It was a trend in popularity and leadership that the two-week online election game Ballot Blitz had shown from the beginning. Layton finished at the top of Onestop Media Group’s Ballot Blitz leaderboard on Play Onestop with 36%.

Ballot Blitz was an election themed arcade game which posted poll results based on the animated candidates’ popularity.  Users were asked to play as one of five party leaders – Stephen Harper, Michael Ignatieff, Elizabeth May, Jack Layton and Gilles Duceppe – while the other four candidates whizzed across the scene attempting to steal votes.

Layton’s luster was not confined to Ballot Blitz. He and his party rose to the top of almost every poll on PlayOnestop.com’s polling section as well.  These polls measured several leadership qualities including integrity in a fun way.  For example, most users did not believe Layton would attempt to ring 9 items through an 8 item express checkout line.

Susan Varty, Principal of Wordtree Consulting, has joined HeadStart Solutions Inc. as Director of Digital Strategy. Wordtree is now operating under HeadStart to contribute content marketing, social media initiatives and services for HeadStart’s clients.

“Our partnership will enhance our recruitment and employer branding offerings for our existing client base, as well as attract new clients in the emerging digital technology space. I’m looking forward to working with Sue who brings a wealth of experience in content and social media communications.  This makes it a perfect match for us to collaborate and build upon HeadStart’s foundation,” says Marc Roginsky, Founder and President of HeadStart.

Best Buy Canada is hosting The Windows Experience Tour at select Best Buy stores in Ontario and Quebec. Beginning May 6^th until June 26^th, the tent activation will be set up in the parking lots of select stores where customers can check out the hot new hardware while experiencing how Windows 7 and free Windows Live services can help them create, connect and share using their PC and the cloud. In addition, customers can speak with Windows brand ambassadors and Best Buy blue shirts and have the chance to win prizes including one of seven ultimate jet-setter experiences to a music festival somewhere around the globe, or many other prizes as part of the Rock the Globe contest.

Two Best Buy locations will feature a Windows “tailgate” parking lot party, complete with a free barbeque and music. The parties will be at the Newmarket location on May 14^th and May 15^th and the Leaside location on May 21^st.

Dates and locations of the Windows Experience Tours:

May 6 – 8: Sherway – 167 North Queen Etobicoke
May 13 – 15: Newmarket – 175 Green Lane East, Newmarket
May 20 – 22: Leaside – 147 Laird Drive East York
May 27 – 29: Laval – 1560 boulevard Le Courbusier Laval
June 3 – 5: Woodbridge – 7850 Weston Road Woodbridge
June 10 – 12: Sherway – 167 North Queen Etobicoke
June 17 – 19: Kitchener – 215 Fairway Road South Kitchener
June 24 – 26: St. Catherine’s – 420 Vansickle Road St. Catherine’s
June 24 – 26: Ottawa East – 380 Coventry Road Ottawa

Game Dev studio Endloop X has relaunched with a new name and a new look – Massive Damage Inc. The company’s official blog states that Endloop X was meant to be a placeholder, a temporary name until they came up with “the right name” – and anyone who has tried to name anything, knows how difficult this can be. The name Massive Damage fits well with the studio’s goals to disrupt the mobile social gaming space, and seemed to be the logical answer to the equation of Massively Multiplayer + Massive Disruption + Massive Impact.

Massive Damage is currently hard at work on Please Stay Calm, a location-based zombie MMO title. Again borrowing information from the studio’s blog, here is more information about the game:

Please Stay Calm is not Mafia Wars with a map slapped on top of it. Here are the game’s key features:

1. Location is key, it’s not about geography, it’s about people’s inherent affinity to their favorite spots. While the game can be played from your office, players will derive more value from moving around. The studio aims to be able to direct players to specific locations for special events.
2. A venue is a natural opportunity to drive organic social team play without the usual headaches involve with explicit teamwork. The studio calls this asynchronous dynamic massively co-operative gameplay.
3. Please Stay Calm integrates existing social graph information into the game narrative. Since the game fiction is layered on top of the real world, people will immediately feel like they are playing in a vibrant active game world even if few people are actually playing in their area.

At last night’s opening celebration of OCAD University’s 96th Annual Graduate Exhibition, the university unveiled its new visual identity to students, faculty, staff and guests. The university’s new logo was developed in collaboration with the internationally respected firm Bruce Mau Design (BMD).

“This dynamic new identity asserts OCAD U’s catalytic role within the creative sectors, the research community and industry,” said Dr. Sara Diamond, OCAD University President.

BMD worked with the OCAD U community to design an innovative and collaborative process that included participation from students, faculty, staff, community members and alumni from across Canada and around the world. The design process included a series of workshops last fall, where participants were invited to share their stories, experiences and ideas about OCAD U and what they envision for the university in the future.

“We are honoured to have had the opportunity to develop a new brand identity system that builds on the rich legacy of the school and projects the image of a dynamic and multivalent future for the institution,” said Hunter Tura, President and CEO, Bruce Mau Design. “What’s even more exciting is the partnership we have established with OCAD U, the epicenter of creative thought leadership in Canada.”

Inspired by OCAD U’s iconic and transformational Alsop-designed Sharp Centre for Design, BMD created a base of

black and white pixel ‘windows’ — modular frames to hold actual student art and design work. Through these ‘windows’ the core of OCAD U is presented — conceptually strong, relevant, diverse, and compelling. “As we push the boundaries of art and design practice, education and research, so too does our new identity, giving the world a window into what we do here,” said Dr. Diamond. The identity is dynamic and modular in design. Every year, graduating student medal winners will be invited to design a logo within the basic window framework, providing the university with a set of logos for that year. As OCAD U grows and matures, a living library of identities will emerge, recording the ideas and aesthetics that have shaped our culture over time.

Last night’s unveiled logo ‘window’ featured works by 2010 medal winners Adrian Forrow and James Gauvreau. This year’s medal winners were announced earlier this week as part of the lead up to this weekend’s Graduate Exhibition, which continues until Sunday at 6 p.m. Each medal winner will be invited to participate in the program to feature their work in the new identity going forward.

The unveiling kicks off a summer-long implementation process for the new identity. “We plan to welcome our next cohort of new students this September with our new look fully realized across campus,” said Dr. Diamond.

Featuring top representation from Sony, AMD, Nvidia, Dynamic Digital Depth, Autodesk, Big Blue Bubble and more, The S-3D Gaming Alliance is pleased to announce the 3D gaming panel and presentations taking place at the upcoming Discovery 11 conference.  Held at the Metro Toronto Convention Center on May 18th and 19th, OCE’s Discovery was named as Canada’s Best Trade Show and  is the country’s  leading innovation-to-commercialization conference. Hosted by Ontario Centres of Excellence (OCE), Discovery 11 brings together key players from industry, academia, government, the investment community as well as entrepreneurs and students to pursue collaboration opportunities.

“I’m looking forward to speaking at Discovery 11. This is such a unique opportunity to get an overview of the current state of 3D technology and discuss the future of 3D with other industry experts,” said Damir Slogar, CEO of Big Blue Bubble.

According to the 2011 U-Decide Initiative, 80% of gamers that don’t yet own 3D equipment are willing to play video games while wearing 3D glasses, and 92% are willing to do so with a glasses-free solution. In addition to being neck and neck with 3D Blu-Ray movies, 3D gaming has a clear advantage for technology enablers looking to reach the early adopters. According to DisplaySearch, 3D is expected to account for 50% of HDTV revenues by 2014 because it will be a standard feature in future sets.

“While everyone wants 3D gaming to take off, there are several opinions on how this will be accomplished. With nearly all the industry players and competitors at the same table, this should be very informative for press and industry alike,” said Neil Schneider, Executive Director of The S-3D Gaming Alliance, and moderator for the upcoming OCE Discovery 3D gaming panel.

In recognition of the growing importance of stereoscopic 3D gaming on mobile platforms like the Nintendo 3DS, 3D tablets, and 3D smart phones, S3DGA is also pleased to announce their latest member: Big Blue Bubble.

“S3DGA truly understands unique challenges of stereoscopic 3D gaming and by creating and defining standards helps both manufacturers and developers to deliver top quality 3D content to consumers. We are happy to be part of it”, Slogar said.

Big Blue Bubble is one of Canada’s leading game developers, and has a direct interest in stereoscopic 3D gaming on console as well as mobile platforms. BBB has garnered numerous industry awards and accolades, but the true testament of their accomplishments can be seen through the success of their games – 60 titles distributed in over 100 countries.

There will also be an introductory presentation for iGO3D, an Ontario government funded initiative to research the most effective techniques in stereoscopic 3D game development.  Attached organizations include the University of Ontario Institute of Technology, York University, the University of Waterloo, University of Western Ontario, the Ontario College of Arts and Design University (OCADU) and George Brown College. Industry partners include the S-3D Gaming Alliance (S3DGA), Electronic Arts Canada, Bedlam Games, Big Blue Bubble, Digital Extremes, Interactive Ontario and Junction VFX.