Village Gamer

The first-ever study on Canadians’ viewing habits of online video conducted by Ipsos Reid and M Consulting finds 80 per cent of all Canadians indicate watching some video content online. Among those that have watched video online 41 per cent watch more online video content than they did last year. A growing audience means a bigger business opportunity for brand marketers and the Canadian film community to produce original online video content.

“A loyalty of sorts is being developed for online video,” says Bill Mohri, president of M Consulting who commissioned the study, which will be unveiled in full at the MergeMedia: Online Branded Entertainment Conference on October 22 at the MaRS Discovery Centre in Toronto. “There is the potential that a critical mass of Canadians could be watching more online video than TV much sooner than experts predicted.”

While males between the ages of 18 to 24 comprise the biggest, most frequent audience, 41 per cent of all Canadians say they watch online video at least a few times per week. And the study found that people who view online video at least once per day are more receptive to branded entertainment, with 18 per cent indicating positive purchase intent for brands that have developed entertaining content online.

“It’s clear that brands have an impact with more frequent viewers of online video. It’s a more engaging, interactive medium,” says Bill Mohri. “Brand marketers and content producers need to pay attention to this growth area because it’s much less expensive than TV advertising and has real potential to reach consumers more effectively than TV.”

More research highlights include the following:

* Almost 100 per cent of Canadians between the ages of 18 to 24 watch some video content online, with 76 per cent watching at least a few times per week.
* Even though the incidence of viewership declines with age, fully 68 per cent of Canadians over the age of 55 indicate watching some video content online.
* 49 per cent of respondents cited poor production quality as a main downside to watching videos online compared to TV.
* Comedy is the most popular online video genre, with 65 per cent of respondents who already watch video on the internet say they watch this genre most often.

The MergeMedia Conference will showcase full results of this benchmark study and explore implications through an interactive presentation by Ray Kong, senior vice president at Ipsos Reid, which includes a group of actual respondents who participated in the study that will be on-hand to answer audience questions about individual online video viewing habits.

The full-day conference will also bring together leading marketers and content producers to provide insights on online branded entertainment. The roster is long and includes Canadian producer Fred Fuchs, actress Illeana Douglas who created and stars in IKEA’s hit series Easy to Assemble, Alison Leung, marketing director, hair care and deodorants at Unilever Canada and Joe LaMuraglia, social media manager at General Motors.

The Quebec Technology Association (AQT) has issued an invitation to all leaders and partners in the information and communications technology sector to recommend candidates for the second edition of its 1-2-3 GO! program. Each year, this program allows 33 start-ups to receive a free membership in the Association, which includes a targeted support program and substantial savings on registration fees for other networking and development opportunities available through the AQT Accelerator.

“We give out 33 free memberships per year, each worth $350, based on the recommendations of our members who are eager to see new companies have the opportunity to learn from experienced leaders. This helps recipients avoid potentially costly errors along the way, particularly during their growth stages”, explained Nicole Martel, Chief Executive Officer of the Quebec Technology Association.

Four companies from the 2009 cohort became regular members of the AQT, while others have been advised of their continued participation in the program. There are still many spots open in the 2010 cohort. These spots will be given to start-ups that provide ICT solutions and/or services with no more than 3 employees, that have been in business less than 3 years, and that have demonstrated their enthusiasm for the program.

One of last year’s recipients whose company became a regular AQT member had high praise for the program. In summing up his experience, Jonathan Stoikovitch, President of Sosign Interactive, said “within a few short months, AQT became a driving force for me. Their advice helped me find the best resources. I was introduced to people who have a great deal more entrepreneurial experience. I have absolutely no doubt that I saved a lot of time.”

Start-ups have until October 29, 2010 to apply by filling in the form available on the Association’s Web site. Requests for information should be directed to Patrick Gouin at 514-874-2667 ext. 106.

For most Canadians, coming up with an idea for a successful small business is the easy part. Finding the money to get started is what’s hard. Nearly 70 per cent of Canadians believe the idea is easy, but even more, 72 per cent, say they’re concerned about finding start up money.

These are among the findings of a second Canada-wide survey commissioned by Intuit Inc., maker of QuickBooks, to determine Canadians’ attitudes around entrepreneurship. The latest effort coincides with the start of Canada’s Small Business Week 2010.

Several key motivators were cited by poll respondents who were interested in starting a small business:

– A desire to no longer work for someone else (43 per cent)
– Control of their own destiny – (43 per cent)
– A means to a better quality of life – (35 per cent – up six points
from February)
– Starting something new – (33 per cent – up nine points from February)

But they’re concerned with the challenges of getting started. These include

– Finding the money for start-up costs – (72 per cent)
– Convincing lenders that they’re a good risk – (71 per cent)
– Navigating the tax and finance requirements – (61 per cent)

HST is also a big factor in Ontario and British Columbia. Half of those surveyed in those provinces believe it will do more to discourage people from starting a business, while only five per cent say it would have a positive impact. This may be why a slight majority of Canadians (51 per cent) believe it’s harder to start a business today compared to a decade ago.

Younger Canadians seem more optimistic about starting a business. Forty-two per cent of respondents between the ages of 18-34 say it’s more difficult to start a business today compared to 61 per cent of Canadians age 55 and over.

Despite this, more than one third of all respondents say they are interested in starting their own business, and 43 per cent of those say they plan to do that within the next two years.

“There’s no shortage of reasons for Canadians to stifle entrepreneurial pursuits but, we’ve found that simply isn’t happening,” said Barb Anderson, Intuit’s product marketing leader for financial management software. “The market uncertainty, grim headlines and general anxiety of the past six months haven’t affected the entrepreneurial drive.” Read the rest of this entry »

Toronto-based start-up Clickbox Software has unveiled the full commercial release of ilumii.com, the world’s most complete Social Learning Community & Marketplace. ilumii.com allows individuals to take their knowledge and skills and teach them to people around the globe by offering live, online classes–for fun and for profit–and by connecting those who want to learn with those who want to teach.

Clickbox Software CEO, Daniel Del Mastro, says, “ilumii.com is a revolutionary concept because it completely reshapes who can deliver educational services, the earnings potential of teaching, and the breadth of topics a person can teach or learn online. ilumii.com is ushering in an era of collaborative learning that will forever change the face of education.”

ilumii.com gives individuals everything they need to make live, online teaching fun and simple: it lets users offer courses on any subject–ranging from academic tutoring, to language lessons, to hobbies and skills, to whatever else they can imagine. It allows instructors to easily schedule lessons, manage course enrollment, and securely accept payments from learners around the world. And, of course, it provides both learners and instructors with a state-of-the-art Live Learning Space with video and audio, an interactive whiteboard, presentation and file sharing, and other features that replicate the feeling of being in a real-world classroom like never before.

Clickbox Software’s Chief Digital Officer, Raquel Torres, says, “In a time when unemployment has affected millions of people, ilumii.com gives anyone with the ability to teach a channel to transform his or her intellectual capital into a new way to earn a living. Our goal with ilumii.com is to create a space where people can leverage technology to exchange knowledge and skills, and to be able to monetize their services.”

ilumii.com is powered by the concept of “Knowledge on Demand” – the idea that anyone around the world can find live, instructor-led classes on any topic imaginable through a single web destination. Users can sign-up for free at ilumii.com to be a part of the world’s best knowledge marketplace.

Yves Pelletier, M.Sc., CMC, FCMA, TechnoMontréal’s Chairman of the Board and Senior Vice President and Director of the Montreal office for DMR-Fujitsu, announced today the appointment of Mrs. Lidia Divry as General Manager to strengthen its mission of bringing together all players in the field of information and communications technology (ICT) of Greater Montreal, around common goals and concerted action in order to optimize the competitiveness of the industry worldwide.

“We are pleased with the arrival of Mrs. Divry, CMA, MBA, Ec.D. to the TechnoMontréal team,” said Mr. Pelletier. “Mrs. Divry’s experience in economic development and management, combined with her understanding of the issues associated with the competitiveness of the Information and Communications Technology sector and the marketing of innovative projects will help TechnoMontréal to address the major challenges in our industry,” added Mr. Pelletier.

The information and communications technology industry provides employment for more than 120,000 people in the metropolitan area and ranks among the most dynamic industries in the world, both in terms of creativity and technology. It is however at a crossroads and faces a new challenge: ensuring that future generations will have jobs while building on its worldwide success. It is within this context that TechnoMontréal reinforces its leadership and invites governments, entrepreneurs and creators to rally around major developmental projects and support the marketing of innovative products.

The women of the PROFIT W100 have been through it all—including a nasty recession—and have honed their business skills in the process to come out the other side as formidable business leaders. Take Gabrielle Chevalier of Mississauga, Ont.–based Solutions 2 Go Inc., a video game distribution firm that has grown to become the biggest in North America. The grandmother of four has had her share of challenges in this competitive arena, but still has ambitions to grow sales from $750 million to $1 billion company—and is beginning to look beyond the games market.

Top-ranked Chevalier is the subject of just one of several stories of successful women entrepreneurs recounted in the pages of the November 2010 issue of PROFIT magazine. All told, the W100 firms generated an impressive $2.2 billion in revenue and provided the equivalent of 10,792 full-time jobs. Over the past three years, their businesses have grown by an average of 115%. A full 95% turned an operating profit last year—impressive numbers that illustrate the determination, skill and business savvy of the 2010 W100. Read the rest of this entry »

Violence in the media is pervasive. The destructive influence of violent music videos, video games, music lyrics, the Internet, and television programs is absorbed daily by our children and youth and is directly linked to safety in schools and in our communities. A coalition from trustee, parent, teacher federation, principal and student organizations from both public and Catholic systems, has been working together to build effective strategies to confront the problem.

“There is no question that parents and professionals who work with children and adolescents are gravely concerned about the potential harmful effects of media violence,” said Dr. Peter Jaffe, professor at the Faculty of Education, Centre for Research and Education on Violence against Women and Children, University of Western Ontario. “Media Violence is increasing and becomes more graphic every year.”

Solutions to the problem of media violence and its consequences rest in large part in prevention and education. To that end, the Ontario Teachers’ Federation is sponsoring a conference titled When Violence Becomes Entertaining: Recapturing Childhood and Adolescence from the Toxic Influence of Violent Media which will be held from October 15 to 16 at the Doubletree by Hilton Toronto Airport Hotel, 655 Dixon Road. Registration for the the conference is now closed, but teachers representing every part of the province will be in attendance. Read the rest of this entry »

The National Film Board of Canada (NFB) is launching the fourth edition of Get Animated!, a series of free animation screenings and activities from October 26 to November 7, 2010, in cities across Canada. An internationally renowned producer of auteur animation, the NFB created Get Animated! as its contribution to International Animation Day, October 28.

Get Animated! will feature new releases from the NFB’s Oscar-winning animation studios, a Fairy Tales for All program for all ages, master classes by renowned NFB animators as well as additional programming in selected cities. The NFB website will also offer a special Get Animated! playlist.

Get Animated! kicks off in Toronto at the NFB Mediatheque, where it runs from October 26 to 31, followed by Montreal at the NFB CinéRobothèque (October 28–31), Winnipeg (October 28–31), Edmonton (October 28), Halifax (October 28–29, November 6–7), Vancouver (October 28–November 1), Moncton (October 31) and Calgary (November 6–7). Please visit the Get Animated! site for the complete schedule.

New releases

Ten new animated releases will be featured in Get Animated! this year, including Higglety Pigglety Pop! or There Must Be More to Life, a puppet-animated work by Oscar nominees Chris Lavis and Maciek Szczerbowski (Madame Tutli-Putli), based on the book by Maurice Sendak, featuring the voices of Meryl Streep and Forest Whitaker and produced in association with Warner Home Video. Read the rest of this entry »

Join Wired Woman and four fantastic, experienced guest speakers for an evening of interactive roundtable discussions focusing on issues facing technology start-ups. At Growing Your Business: Tips for Entrepreneurs, topics will be focused on financing, legal issues and knowing your market. The evening will conclude with a couple of start-up success stories to finish off the night so you will leave with lots of energy and momentum to take with you into your business.

Date: Monday, November 1, 2010
Time: 6:00pm – 9:00pm
Place: ING Direct Café 466 Howe Street, Vancouver
Cost: $35 for members and $40 for non-members (but membership is free)

Speakers and Topics:

Bob de Witt, New Ventures BC on financing your business
Valerie Mann, Lawson Lundell LLP on legal issues for the entrepreneur
Bill Tam, CEO in Residence (Vancouver) on knowing and understanding your market
Jeanette Jackson, CEO , Light-Based Technologies an entrepreneural success story

KPMG has released its KPMG App for iPad on the App Store. This free app was developed in response to KPMG clients’ desire for faster and easier access to the KPMG’s insight and thought leadership while on-the-go.

The new KPMG App for iPad hosts hundreds of articles, publications, surveys and studies, providing instant and interactive access to a robust library of insightful business thought leadership covering a wide range of topics including Industry, Advisory, Tax and Audit. Every week, new global publications will be added to the app, so users will always find something new, current and relevant. Read the rest of this entry »

If you’re looking for a game jam, the Winnitron 1000 will be taking place in Winnipeg at the New Media Manitoba office, 1000 Waverly Street (back entrance) beginning on Friday, October 22nd and running until Sunday, October 24th. The jam’s web page needs updating with finalized date and location, but you can register for the jam. You can also get more information about the jam on Infinite Ammo’s blog.

There is still a bit of time to get your Masterclass submissions in for Merging Media. The deadline is October 15th, so if you want to attend what promises to be a great event led by international transmedia specialist Anita Ondine-Smith, head over to the registration page to check out the eligibility guidelines.

The Merging+Media Masterclass and Workshops will bring together media producers who have cross-media projects and concepts in development, to fine-tune their cross-media proposals and business plans. The small group sessions mentored by a group of international and local industry professionals will ensure access to high level advice and attention.

All BC participants are eligible to pitch for the Merging+Media BC Film Award of $10,000 if they have a cross-media idea in hand, plus the top five pitches will receive a pass to Whistler Summit 2010 (formerly known as the Whistler Filmmaker Forum), which will take place during the Whistler Film Festival, December 1st – 5th. The Top Five will have the opportunity to pitch at the Merging+Media Pitch Session during the Summit to an International Panel.

Tickets for Toronto’s GamerCamp are now on sale. Taking place on November 13th at the Toronto Underground Cinema and 14th at the School of Design at George Brown College, GamerCamp is a celebration of the art, creativity and fun of video games, and with an offering of over 50 games and 30 guest speakers, GamerCamp offers a great return on investment with tickets for the entire event priced at only $30.00 each.

Attendees will have the opportunity to take part in demo and concept talks from developers with a property currently in development, get in on some arcade action, as well as screen short films whose focus is on games and party the night away at the 1UP Bash with Anamanaguchi and Star Scream (tickets for the Bash are sold separately).

Meanwhile, back in Vancouver, Anomaly H2O has confirmed the addition of a new keynote session, Starcraft 2 “The Making of Kerrigan”, presented by Blizzard Entertainment’s Senior LookDev Artist, Steven Chen, and Cinematic Character Supervisor, Xin Wang.

Other featured artists include: Anna Fehr, Cesar Rizo, Craig Mullins, Daryl Mandryk, Jake Collinge, Jason Stokes, Jesse Turner, Marco Menco, Matthew Barrett, Richard Anderson, Thomas Scholes, Tran Nguyen and Ty Shelton.

Anomaly H2O, an event which melds together a dynamic showcase of talented 2D/3D artists from across North America, an art workshop and a party is an evening of shared inspiration and creativity. This year’s event will take place on October 30th at the Vancouver Aquarium. Tickets are $65.00 each ($55.00 for students) and include:

* Admission to Anomaly presentations and party
* One year CGmovement membership
* Raffle ticket for door prizes
* Complimentary event t-shirt
* Snacks throughout the event